Total Economic Impact Study Reveals 226% ROI for Senzing Customers

LAS VEGAS--(BUSINESS WIRE)--Senzing, developers of industry-leading entity resolution technology, today announced findings from a commissioned Total Economic Impact™ (TEI) study by Forrester Consulting. The study reports that customers achieved a 226% return on investment and a net present value (NPV) of $19.7 million over three years, and payback in less than six months by deploying Senzing® entity resolution.

The Forrester TEI study, based on interviews with four global customers, assessed the potential financial impact of Senzing. Key risk-adjusted benefits over three years for the composite organization include:

• 226% ROI over three years
• <6 months payback
• 95% Reduction in time for data engineers to add a new data source
• 50% Reduction in time for data scientists to develop products that incorporate entity resolution
• 25% Reduction in incidents caused by identity mismatches

“We believe the Forrester TEI study reinforces what our customers tell us every day — that Senzing not only solves complex data challenges but delivers measurable business value fast,” said Jeff Jonas, Founder and CEO at Senzing. “To us, this commissioned analysis by Forrester Consulting provides concrete proof points that help organizations make confident investment decisions when choosing entity resolution software.”

In addition to these financial results, the study identified significant qualitative benefits:

• Improved accuracy of AI outputs and analytics
• Enhanced customer experience by reducing identity mismatches
• Freed up staff time for higher-value priorities
• High-quality, responsive customer support from Senzing

For more information, download the full Forrester Total Economic Impact™ study here.

About Senzing

Senzing is the leading provider of real-time AI for entity resolution delivered as an SDK. Senzing entity resolution connects data across multiple sources to power intelligence, delivering accurate and explainable results about people, organizations, and relationships. Senzing brings together 40 years of continuous innovation in entity resolution technology.