Bloomreach and Uniform to Unveil New Turnkey Conversational Commerce Framework at Upcoming MACH Alliance AI Hackathon

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Bloomreach, the agentic platform for personalization, and Uniform, the original composable digital experience platform, today announced a turnkey AI solution unveiled at the MACH Alliance's AI Hackathon taking place from October 21-22. Powered by the Open Data Model from MACH Alliance, the solution showcased how composable technology and generative AI can be seamlessly combined, enabling any brand to build conversational experiences that help them retain control of their customer relationships.

Built on AWS, the solution aggregates product catalogs from multiple commerce platforms through Uniform, and enriches them with AI-driven tagging, normalization, and metadata optimization. Then, the product data flows into Bloomreach Clarity, where it powers a fully conversational shopping interface — allowing customers to browse, compare, and shop via natural dialogue.

“In just weeks, we’ve delivered a turnkey, composable solution that any multi-brand retailer can deploy today,” said Andrew Kumar, Global VP, Technology & Ecosystem, Uniform. “Brands don’t need to hand their customer relationships over to the large-scale AI marketplaces. We've built a composable, generative AI solution that lets companies create their own conversational commerce experiences, under their own brand, and on their own terms.”

"What we've built represents a fundamental shift in how brands can approach multi-brand commerce," said Xun Wang, Chief Technology Officer, Bloomreach. "By leveraging the MACH Alliance's Open Data Model and combining it with generative AI throughout the stack, we've created something that typically would take months to develop. This was developed in just weeks, proving that composable architecture delivers real speed-to-market advantages."

About Bloomreach

Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses create experiences that drive higher growth and lasting loyalty. Bloomreach drives personalization for 1,400+ brands around the world, including American Eagle, Sonepar, and Pandora.

About MACH Alliance

The MACH Alliance is a not-for-profit industry body advancing composable enterprise architecture through five core principles: Composable, Connected, Incremental, Open, and Autonomous. With over 100 global member companies, we provide certification, community, and guidance to help organizations adopt transformative technologies and future-proof their businesses. Learn more at machalliance.org or LinkedIn

About Uniform

Uniform is the leading composable digital experience platform (DXP) empowering enterprise teams to build, personalize, and optimize modern digital experiences faster, without tradeoffs. Built for developers, marketers, and architects, Uniform unifies content, data, and commerce from any MACH-based or legacy system into a single, high-performance digital layer. Global brands like TELUS, REI, and Sainsbury’s use Uniform to accelerate innovation, reduce complexity, and deliver omnichannel experiences that drive measurable growth. Learn more at www.uniform.dev.