U.S. Bank Avvance Launches Customized Embedded Financing Offering

Partner financial institutions can now tailor Avvance to their business needs with new developer portal

MINNEAPOLIS--(BUSINESS WIRE)--Financial institutions and fintechs are now able to offer their customers simple, flexible embedded financing options that are tailored to their brand and experience thanks to the new U.S. Bank Avvance developer portal experience.

Built for partnerships, the program’s new developer portal experience enables institutions to embed point-of-sale financing directly into their platforms. New API-driven integration options allow partners to customize the experience to their business customers’ needs. The new developer portal offers options for integrated partners ranging from low code to full headless integration options.

“Avvance continues to evolve to help our partners grow their business,” said Rob Seidman, head of U.S. Bank Avvance and point-of-sale lending. “By providing a trusted, bank-built point of sale financing solution that is now customizable, our partners can provide a more seamless experience for their clients and the end consumer.”

With Avvance, merchants can offer loans from $300 to $25,000 with flexible terms ranging from three to 60 months:

• Leverage U.S. Bank's trusted brand and comprehensive infrastructure – from merchant relationships to online banking, disputes and reporting.
• Design financing your way with robust modular APIs and try-before-you-buy options – no upfront development investment is needed.
• Partner with dedicated solution engineers and strategic advisors committed to your implementation success.

One of the first integrated partners to leverage this capability is LendPro, a leading waterfall-based consumer finance platform for retailers. This early adoption supports LendPro’s commitment to delivering seamless, embedded financing experiences for merchants and consumers alike.

“LendPro is proud to partner with U.S. Bank and Elavon through the Avvance program to deliver embedded financing options where they matter most — at the point of need,” said Matt Dishman, CEO of LendPro. “This collaboration reflects our shared commitment to innovation, access, and delivering frictionless financial experiences for both merchants and consumers.”

Designed to facilitate integration, Avvance maximizes flexibility to access a dedicated merchant portal with all the Avvance functionalities, including marketing materials, invoicing, pricing management and transaction tracking. U.S. Bank manages the consumer loan application process. For more details, visit the Avvance developer portal site.

These new capabilities with Avvance are part of the award-winning U.S. Bank Developer Portal, which features a robust suite of more than 40 financial APIs for consumer, business and corporate needs, making it easy for developers to explore, learn and integrate with API solutions offered by U.S. Bank. From account information to lending, cards, payments, treasury management and more, the Portal makes it easy for businesses and institutions to drive growth through the power of APIs.

For more details, visit: avvance.usbank.com/partnerships.

About U.S. Bancorp

U.S. Bancorp, with approximately 70,000 employees and $695 billion in assets as of September 30, 2025, is the parent company of U.S. Bank National Association. Headquartered in Minneapolis, the company serves millions of customers locally, nationally and globally through a diversified mix of businesses including consumer banking, business banking, commercial banking, institutional banking, payments and wealth management. U.S. Bancorp has been recognized for its approach to digital innovation, community partnerships and customer service, including being named one of the 2025 World’s Most Ethical Companies and one of Fortune’s most admired superregional banks. Learn more at usbank.com/about.

Deposit products are offered by U.S. Bank National Association. Member FDIC.

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About LendPro

LendPro is a technology company that connects retailers and lenders with consumers through a frictionless, cloud-based financing platform. Whether in-store or online, LendPro's tools enable customers to explore and apply for a wide range of financing options, improving approval rates and increasing average order values for merchants. For more information, visit www.mylendpro.com.