-

Forrester Honors Recipients Of Its 2025 Technology Awards For North America

The United States Department of the Navy, Takeda Pharmaceuticals, and Bank of America recognized for aligning their technology strategies to drive business growth

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) today announced that US military department the United States Department of the Navy, pharmaceutical company Takeda Pharmaceuticals, and US banking institution Bank of America are the 2025 winners of its Technology Awards for Technology Strategy Impact, Enterprise Architecture, and Data & AI Impact, respectively, for North America. These awards, which will be presented at Technology & Innovation Summit North America, recognize organizations that boost alignment across their companies’ technology strategy; enterprise architecture; and data, AI, and analytics capabilities to deliver measurable business value.

“This year’s award recipients are redefining how technology, enterprise architecture, and data are evolving into strategic drivers of innovation, resilience, and business transformation,” said Fred Giron, VP and senior research director at Forrester. “By fostering principles of alignment, trust, and adaptivity — the foundation of high-performance IT — these organizations are fueling business outcomes in substantial ways. We look forward to honoring this year’s Technology Award recipients at Technology & Innovation Summit North America.”

Information about Forrester’s 2025 Technology Strategy Impact Award winner and finalists:

  • The United States Department of the Navy demonstrated speed and scale in deploying secure, mission-critical technologies across a globally distributed workforce. The Department of Navy achieved strategic alignment by shifting from compliance-driven IT to mission-focused outcomes, anchoring every initiative to top-level capability needs instead of legacy requirements. Additionally, its Innovation Adoption Kit (IAK) and “Accelerating Change Design Concepts” (ACDCs) reduced delivery cycles from months to weeks, while its generative AI assistant, DON GPT, scaled across departments and increased productivity. Along with its enterprise solution, Flank Speed, becoming the first secure cloud environment in the Department of War to implement all Zero Trust activities, the Department of Navy is committed to user and stakeholder trust through improving effectiveness, quality of service, and data-driven AI governance and privacy controls in AI deployments.

Commercial real estate services firm CBRE and telecommunications provider Verizon are this year’s finalists for Forrester’s Technology Strategy Impact Award.

Information about Forrester’s 2025 Enterprise Architecture Award winner and finalists, presented in partnership with The Open Group:

  • Takeda Pharmaceuticals has been recognized for outstanding enterprise architecture, spotlighting its innovative Business Architecture Framework (BAF), a 10-step methodology that integrates TOGAF, ArchiMate, innovation management, and agile delivery. Embedded across Takeda’s global operating model, BAF drives transformation in research & development, manufacturing, and quality while enabling real-time governance, architectural reuse, and tight alignment with business strategy. The award also acknowledges Takeda’s forward-thinking launch of an enterprise GenAI hub, and the successful deployment of over 60 generative AI solutions that have enhanced SOP analysis productivity, reduced training costs, and improved compliance — demonstrating Takeda’s industry leadership and commitment to digital transformation.

Finalists for Forrester’s 2025 Enterprise Architecture Award include insurance and investment solutions provider Manulife and telecommunications provider Verizon.

Information about Forrester’s 2025 Data & AI Impact Award winner and finalists:

  • Bank of America is being recognized for its enterprise-wide AI strategy, embedding scalable capabilities across its operations and employee training. The bank’s flagship AI assistant, Erica, developed in-house and launched in 2018, showcases rapid prototyping and seamless human-AI integration. Through its virtual assistant for employees, Erica for Employees, the bank has reduced IT service desk calls by 50%, and achieved 90% internal adoption. With more than 1,500 AI and machine learning patents and tools like CashPro Forecasting, Bank of America leads in innovation, trust-building, and measurable impact in AI transformation. Their responsible AI strategy ensures human oversight, transparency, and accountability for all outcomes.

KBTG, the IT enabler for banking group Kasikornbank, and full-truckload motor carrier Swift Transportation are the finalists for Forrester’s 2025 Data & AI Impact Award.

Forrester Technology Award recipients will share their success stories at Technology & Innovation Summit North America, taking place in Austin, Texas, and digitally, November 2–5, 2025, a top event for technology leaders to master strategies and uncover key insights for navigating complex technology challenges and delivering successful business outcomes.

Resources:

About Forrester

Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We empower leaders in technology, customer experience, digital, marketing, sales, and product functions to be bold at work and accelerate growth through customer obsession. Our unique research and continuous guidance model helps executives and their teams achieve their initiatives and outcomes faster and with confidence. To learn more, visit Forrester.com.

Contacts

Forrester

NASDAQ:FORR

Release Versions

Contacts

More News From Forrester

Forrester Research To Broadcast Its 2025 Fourth-Quarter And Full-Year Earnings Conference Call

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Forrester Research, Inc. (Nasdaq: FORR) will broadcast its fourth-quarter and full-year earnings conference call at 4:30 p.m. ET on February 12, 2026. The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here. Instructions are provided to ensure that the necessary audio applications are downloaded and installed. Users can obtain thes...

Forrester Evolves Its Global Events Portfolio In Response To How Business Leaders Want To Learn, Connect, And Engage Today

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) today announced a strategic update to its global events portfolio, reinforcing the company’s continued commitment to delivering greater value, relevance, and flexibility to its event attendees. Building on its flagship Summits, the firm is introducing shorter, more intimate one- to one-and-a-half-day Forums that emphasize deeper engagement, more curated programming, and formats aligned with how leaders want to participate at events tod...

Forrester’s 2026 Buyer Insights: GenAI Is Upending B2B Buying As Leaders Face Mounting Pressure To Justify Every Dollar Spent

CAMBRIDGE, Mass.--(BUSINESS WIRE)--According to Forrester’s (Nasdaq: FORR) report, The State Of Business Buying, 2026, generative AI is fundamentally reshaping how business buyers discover, evaluate, and purchase products and services. While genAI searches are the starting point for B2B buyers, leaders are increasingly relying on their internal and external buying networks — comprising colleagues and external influencers, respectively — to justify and de-risk purchasing decisions. The typical b...
Back to Newsroom