Vero Debuts as New Marketing and Sponsorship Agency Built on Truth, Research, and Proven Results

Industry leaders Kim Harland and Tanya Witty launch Vero with strategic partnerships with IMI Consulting and Brand Momentum

TORONTO--(BUSINESS WIRE)--Two of Canada’s most accomplished sponsorship and marketing executives, Kim Harland and Tanya Witty, have joined forces to launch Vero, a new agency redefining how brands invest in corporate, sports and entertainment sponsorships.

Based in Toronto but serving clients across North America and around the world, Vero strategically launches ahead of the FIFA World Cup 26™ — with a mandate to support both global and domestic brands that will be on full display and looking to maximize the impact of their sponsorships. The agency offers a full suite of services, including sponsorship strategy, research-driven activation planning, experiential marketing, and fan engagement programs, all designed to deliver measurable results.

Built on Truth and Results
With its name meaning “truth” in Latin, Vero is grounded in the principle that sponsorship should be more than promises — it should be proven. To ensure clients benefit from the latest industry insights, Vero has formed a strategic research partnership with IMI Consulting, one of North America’s top insights firms. Every campaign will be developed with fact based target market insights and each concept validated with independent consumer data and fan psychology research, giving brands confidence and measurable ROI results at every stage.

Vero has also partnered with Brand Momentum, one of Canada’s leading experiential and retail marketing firms, ensuring the capability to deliver high-level events and execution at scale.

Visionary Leadership
With Witty and Harland at the helm, Vero brings extensive executive leadership in sponsorship, experiential marketing, and brand partnerships. Together, they have delivered world-class programs for global rights holders, executing on the world’s biggest stages to engage fans, elevate brands, and set new benchmarks for performance.

The duo’s work has been seen and felt across some of the world’s premier events, supporting top sponsors at FIFA World Cup, NFL, NHL, PGA tournaments, the Toronto International Film Festival, and more.

Kim Harland — Co-Founder, Vero
As President of SDI Sports, Kim Harland spearheaded transformative campaigns for leading brands including PepsiCo, FIFA, Rogers, Molson, Canada Soccer, theScore and the NHL. She was engaged in the expansion of the firm’s Middle East presence and establishing relationships with some of the soccer world’s top entities including CONCACAF, CONMEBOL, FIFA, and Qatar Football Association. Known for building high-performing teams and delivering on the global stage, Harland brings a culturally attuned vision to Vero.

“Brands have an incredible opportunity in the years ahead — especially with FIFA World Cup 26 bringing global attention to North America,” said Harland. “Our goal with Vero is to ensure companies are making informed, impactful decisions about how they engage fans and customers. Sponsorship isn’t just about showing up; it’s about showing up in the right way, with the right insight, so every investment delivers real results.”

Tanya Witty — Co-Founder, Vero
As former Head of Brand and Partnerships for Rogers Communications, Tanya Witty has led brand and partnership strategy at some of Canada’s most recognized events, including sports investments with Toronto Blue Jays, MLSE, NHL, Vancouver Canucks, Edmonton Oilers, Tennis Canada and Rogers Hometown Hockey in addition to launching the entertainment portfolio including LiveNation, Taylor Swift The Eras Tour, Toronto International Film Festival and the GTAA. Her work has touched millions of Canadians. Witty is widely respected for her ability to align top tier brands with cultural and sports moments that resonate deeply with fans.

“Having led sponsorship and brand strategy from inside one of North America’s largest advertisers, I know the pressure brands face to deliver results,” said Witty. “That’s why launching Vero with two incredible partners in IMI and Brand Momentum is so valuable. Together, we’re giving clients a rare combination — world-class research, cultural insight, and flawless execution — to ensure their sponsorships create measurable impact and lasting value.”

The Vero Approach
Vero offers an integrated suite of services, all grounded in research and designed for measurable impact:

• Sponsorship strategy, partnership activation, and fan engagement
• Experiential design, digital activations, and immersive fan experiences
• Consumer insight and cultural analysis to ensure ROI
• Rights-holder consulting, and sales

About Vero
Vero is a next-generation marketing & sponsorship agency built to help brands make smarter, more meaningful investments in sports, entertainment, and brand partnerships. With deep expertise in research, consumer insights, and strategic activation, Vero collaborates with clients to identify and maximize opportunities, validate concepts, and deliver measurable outcomes. Vero combines global perspective with local expertise, bridging both the strategic and the operational to help brands unlock new growth in the sponsorship, experiential, and fan engagement space. Learn more at onlyvero.com.