VENU Breaks $23 Million in FireSuites Sales in a Record-Breaking 60 Days

Securing $10.7 Million in August and $12.3 Million in September, setting the stage for unprecedented growth.

COLORADO SPRINGS, Colo.--(BUSINESS WIRE)--Venu Holding Corporation (“VENU” or the “Company”) (NYSE American: VENU), a developer, owner, and operator of upscale live music venues and premium hospitality destinations, today announced that sales of its Luxe FireSuites (“FireSuites”) have surpassed $23 million in the past 60 days, reflecting record-breaking demand and momentum.

This milestone underscores both the strength of VENU’s ownership model and the accelerating demand for premium, experience-driven live entertainment offerings. Securing more than $10,722,000 in August and $12,344,750 in September, the Company’s most sought-after ownership opportunity shows no signs of slowing. The Company reported a 250% year-over-year increase in its FireSuite sales, reaching $77.7 million in fiscal 2024 compared to $22.2 million in fiscal 2023, and expects 2025 sales to increase at least 100% over 2024.

VENU believes this surge is largely driven by the success of the Company’s robust pathways to ownership which include to ownership which include all-cash purchases, structured financing, and perhaps its most exciting new pathway, triple-net lease (NNN) options, providing flexible entry points for a variety of investor and user profiles.

What is a Luxe FireSuite

Luxe FireSuites are VENU’s premier legacy ownership offering, available at all VENU owned amphitheaters. Each suite seats 4 to 10 guests, depending on the investment level, and offers a rare blend of long-term financial return and a unique ambiance. Owners enjoy in-suite service, premium food and beverage, VIP parking, a dedicated entry, and the best seat in the house.

With limited FireSuite capacity at each venue, these investments have quickly become one of VENU’s most in-demand opportunities and once they’re gone, they’re gone. Driving an entirely new fan-first standard for live entertainment both as a general ticket holder, and as an owner of the experience itself.

Expanding to Meet Demand

The music industry is booming, and VENU is leading the construction of premium destinations nationwide. The Company projects to reach $5 billion in premium live entertainment venue development over the next 36 months, building on the momentum of $1 billion in development already underway.

The Company has entertainment campuses open in Gainesville, GA and Colorado Springs, CO, and actively expanding into Centennial, CO (Denver market), Broken Arrow, OK (Tulsa market), El Paso, TX, and McKinney, TX (Dallas market), and additional markets are being explored.

About Venu Holding Corporation

Venu Holding Corporation ("VENU") (NYSE American: VENU), is a premier owner, developer, and operator of luxury, experience-driven entertainment destinations. Founded by Colorado Springs entrepreneur J.W. Roth, VENU has a portfolio of premium brands that includes Ford Amphitheater, Sunset Amphitheaters, Phil Long Music Hall, The Hall at Bourbon Brothers, Bourbon Brothers Smokehouse and Tavern, Aikman Owners Clubs, and Roth’s Sea & Steak. With venues operating and in development across Colorado, Georgia, Oklahoma, and Texas and a nationwide expansion underway, VENU is setting a new standard for live entertainment.

VENU has been recognized nationally by The Wall Street Journal, The New York Times, Billboard, VenuesNow, and Variety for its innovative and disruptive approach to live entertainment. Through strategic partnerships with industry leaders such as AEG Presents, NFL Hall of Famer and Founder of EIGHT Elite Light Beer, Troy Aikman, Aramark Sports + Entertainment, and Tixr, VENU continues to shape the future of the entertainment landscape. For more information, visit VENU’s website, Instagram, LinkedIn, or X.

Forward Looking Statements

Certain statements in this press release constitute "forward-looking statements" within the meaning of the federal securities laws. Words such as "may," "might," "will," "should," "believe," "expect," "anticipate," "estimate," "continue," "predict," "forecast," "project," "plan," "intend" or similar expressions, or statements regarding intent, belief, or current expectations, are forward-looking statements. While Venu believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to us on the date of this release. These forward-looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including without limitation those set forth in the Venu’s filings with the SEC, not limited to Risk Factors relating to its business contained therein. Thus, actual results could be materially different. Venu expressly disclaims any obligation to update or alter statements whether as a result of new information, future events or otherwise, except as required by law.