LG Ad Solutions Appoints Rose McGovern as Head of US Agency Development

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--LG Ad Solutions, a global leader in Connected TV (CTV) advertising, today announced the appointment of Rose McGovern as Head of Agency Development.

In this role, McGovern will lead LG Ad Solutions’ efforts to strengthen and expand its partnerships with media agencies across the U.S. She will be responsible for driving collaboration with agencies to unlock new growth opportunities, ensuring clients maximize the value of LG Ad Solutions’ advanced advertising and data capabilities.

“Rose’s deep agency expertise and proven ability to connect marketers with innovative solutions will be invaluable as we continue to scale our CTV business and deliver results for advertisers,” said Mike Evans, SVP, North America Sales, LG Ad Solutions. “We’re thrilled to welcome Rose to the team.”

McGovern brings more than a decade of experience in agency development, sales leadership, and strategic partnerships. She has held senior roles at AT&T, WarnerMedia, Xandr and DirecTV, where she consistently helped deliver revenue growth and fostered strong client relationships.

“I’m excited to join LG Ad Solutions at such a pivotal time in the industry,” said McGovern. “Agencies are at the forefront of guiding brands through the shift to CTV-first advertising, and I look forward to partnering with them to showcase the unique advantages of LG’s platform.”

About LG Ad Solutions

LG Ad Solutions, incorporated as Alphonso Inc., is a global leader in advanced advertising for Connected TV and cross-screen devices, driven by our mission to create meaningful connections between brands and their audiences. With a vast network of award-winning LG Smart TVs worldwide, we offer advertisers and content creators broad reach and targeted engagement on the largest screen in the home.