Blue Buffalo Partners With Actress Olivia Culpo to Launch a Football-Inspired Campaign Featuring Nudges Treats

The Brand Is Also Teaming Up With Select Football Wives and Girlfriends (WAGs) to Celebrate Game Day With Their Pups Featuring Treats That Look and Taste Like Real Tailgate Snacks

MINNEAPOLIS--(BUSINESS WIRE)--Today, Blue Buffalo, beloved natural pet food and treats brand, announced it is partnering with model, actress, host, and entrepreneur Olivia Culpo to kick off football season in style. Culpo and her pup Oliver Sprinkles are helping launch Blue Buffalo’s new Treats-focused creative campaign via a new ad spot and social content highlighting Nudges Steak Grillers, Homestyle Meatballs, and Chicken Jerky Cuts. The brand is also teaming up with additional football wives and girlfriends (WAGs) to highlight how they celebrate the season with their beloved pets… because it’s game day for them, too!

Football fans go all out for game day eats with everything from juicy sliders to crispy wings, while pups are left craving a bite of the action – until now. Blue Buffalo’s new campaign invites dogs to join the feast, delivering playful, mouthwatering content all season long. The joyful campaign spotlights Blue Buffalo Nudges treats that are made with real steak and chicken, and crafted to look and taste just like the popular snacks humans love.

"As someone who considers my dog Oliver Sprinkles part of the family, partnering with Blue Buffalo is a natural fit,” shares Culpo. “Blue Buffalo’s dedication to creating high-quality treats made with real meat reflects the same care I give Oliver every day. During football season, hosting friends and family is an important part of game day for me. With Blue Buffalo’s game day–inspired Nudges, Oliver can be part of the celebration too.”

Nothing gets tails wagging quite like delicious real meat! Stock up on tender Blue Buffalo Nudges dog treats, the perfect play for celebrating alongside your furry fan available in the following flavors:

• BLUE Nudges Steak Grillers: Satisfy your pup's cravings for summer grilling all year long with BLUE Nudges Grillers, featuring a tantalizing taste and texture inspired by perfectly grilled favorites. Made with real USA beef as the #1 ingredient, these tender treats bring game time joy.
• BLUE Nudges Homestyle Meatballs: Inspired by delicious comfort foods, BLUE Nudges Homestyle treats start with real USA beef and add generous cuts of chicken and vegetables to give your dog the mouthwatering taste of a home-cooked meal. They’re a fun way to share the flavors you love with your best bud on game day.
• BLUE Nudges Chicken Jerky Cuts: Slowly oven-dried, easy to tear, and packed with protein, these tender treats are made with real USA chicken. With no artificial flavors/preservatives, BLUE Nudges Jerky Cuts are a healthy way to celebrate game day moments.

To learn more about BLUE Treats, please visit bluebuffalo.com/natural-dog-food/treats/ and follow Blue Buffalo on Instagram at @bluebuffalo, Twitter at @bluebuffalo and Facebook at Facebook.com/BlueBuffalo.

About Blue Buffalo

Blue Buffalo, the nation’s #1 most loved and trusted natural pet food brand, started with a promise made to a lovable Airedale named Blue who struggled with cancer, the leading cause of death in dogs. His family, the Bishops, wanted to feed him the best food possible, so they searched for food with high-quality ingredients, but decided to create something even better – natural pet food for dogs and cats with nutritious ingredients, real meat first, and some of the highest standards in the industry. Since Day 1, BLUE’s team of veterinarians and animal nutritionists has carefully selected high-quality, natural ingredients and upheld its True BLUE Promise to dog and cat pet parents – real meat as the first ingredient with NO chicken (or poultry) by-product meals, NO corn, wheat or soy, and NO artificial flavors or preservatives. The result is a portfolio of high-quality, natural food and treats that both dogs and cats love. This simple idea: “Love them like family. Feed them like family.” lives on today in every Blue Buffalo recipe.