Edelman Financial Engines Acquires Hasenberg Financial Group

Extends presence in the Midwest while strengthening the firm’s estate planning expertise

BOSTON--(BUSINESS WIRE)--Edelman Financial Engines (EFE), a leading independent wealth planning¹ and workplace² investment advisory firm, today announced the acquisition of Hasenberg Financial Group in Eau Claire, Wisconsin. Led by founder Chris Hasenberg, the firm delivers comprehensive financial advisory services with a strong emphasis on estate planning and financial education events. The firm manages more than $300 million for more than 750 clients.

“Foremost, we seek out partners who share our uncompromising client-first ethos,” said Jay Shah, CEO of Edelman Financial Engines. “Chris has built his vibrant business with an admirable dedication to financial education and a focus on serving clients’ best interest. It is incredibly rewarding to connect with a firm that mirrors our values and approach to wealth planning, and we’re excited to welcome the Hasenberg team and their clients to EFE.”

In line with the firm’s selective M&A program, this strategic move marks EFE’s ninth acquisition in the last three years and reflects the firm’s continued efforts to grow in regions where demand and need for wealth planning is accelerating. EFE also continues to make significant investments in solutions and technology to enable its more than 350 planners across the country to deliver even greater value to more clients.

“Acquisitions like Hasenberg play a vital role in our focus on growth and mission to make comprehensive financial planning and advice more accessible,” said Suzanne van Staveren, chief financial officer and chief operating officer at EFE. “We are highly focused on discovering and exploring the potential of firms with a strong culture and exciting growth trajectory and then further empowering those teams with the backing of Edelman Financial Engines’ deep capabilities, scale, and bench.”

Hasenberg Financial Group’s focus on financial education parallels a longtime strength of EFE, and is a strong complement to EFE’s legacy of serving the diverse and complex financial needs of clients—including ongoing enhancements to integrated legacy, tax, and multi-generational financial planning services.

“When I founded Hasenberg Financial Group, my goal was always simple: to help people enjoy life more and worry less through clear, transparent, and client-first financial planning,” said Chris Hasenberg, founder of Hasenberg Financial Group. “Edelman Financial Engines shares those same values and philosophies, and that alignment made this decision an easy one. By joining forces, our clients will continue to receive the personal care and trusted guidance they’ve always known, while our team gains access to the unmatched resources, technology, and expertise of EFE. I’m excited for the growth and opportunities this creates for our clients, our team, and the communities we serve.”

Hasenberg Financial Group will become fully integrated and continue operations under the EFE brand. With nearly four decades of experience in financial planning, EFE now serves 1.3 million clients nationwide and manages more than $308 billion in assets. Its team of 1,600 professionals—including planners, advisors, client service associates, and analysts—operate nationwide and across 140+ offices. Additionally, EFE partners with many of the country’s largest employers and retirement plan providers. EFE expects to remain in active discussions with potential partners throughout the remainder of the year.

About Edelman Financial Engines

Financial confidence begins with clarity, understanding, and a plan tailored to your life. At Edelman Financial Engines, we believe money is personal—tied to your hopes, your family, your future. That’s why since 1986, we’ve been committed to putting the clients’ best interest first, offering personalized investment advice and financial planning to help you feel secure and supported every step of the way. From your first paycheck through retirement, and for every major milestone and meaningful moment in between, we’re here for you.

As one of the nation’s leading independent financial planning and investment advisory firms¹, we are trusted by 1.3 million clients to manage over $308 billion in assets. Our solutions are available through your employer or at our 140+ offices nationwide.³ We combine cutting edge technology with the personal care of a planner to deliver advice that fits your life—not just your finances.

¹ The Barron’s 2025 Top 100 RIA Firms list, a ten-year ranking of independent advisory firms, is based on qualitative and quantitative factors. Firms elect to participate but do not pay to be included in the ranking. The 2025 ranking refers to EFE as the second-ranked mega RIA. EFE was ranked number one from 2018-2024.

² According to the Cerulli Associates Top Nine Managed Account Sponsors by DC Assets survey of Defined Contribution managed account providers, The Cerulli Edge – U.S. Retirement Edition, 3Q 2025, Issue #76, Edelman Financial Engines is the largest managed account provider by DC assets and market share as of June 30, 2025.

³ Edelman Financial Engines data, as of June 30, 2025.

© 2025 Edelman Financial Engines, LLC. Edelman Financial Engines® is a registered trademark of Edelman Financial Engines, LLC. All advisory services provided by Financial Engines Advisors L.L.C., a federally registered investment advisor. Results are not guaranteed. AM4851961