Dickey’s Big Pink Cup Makes a Meaningful Impact for First Responders During Breast Cancer Awareness Month

Every Cup Sold Helps Fund Lifesaving Screenings for the Heroes Who Serve Our Communities

DALLAS--(BUSINESS WIRE)--Dickey’s Barbecue Pit is once again joining the fight against breast cancer this October with the return of its popular limited-edition Big Pink Cup.

In honor of Breast Cancer Awareness Month, the world’s largest barbecue brand will transform its signature Big Yellow Cup into pink, offering guests the 32-ounce collectible Big Pink Cup at participating locations nationwide throughout October. A portion of the proceeds from each cup sold will be donated to The Dickey Foundation, the charitable arm of Dickey’s Barbecue Restaurants, Inc. These funds will directly support breast cancer screenings and early detection services for first responders.

“Breast cancer has touched so many families, including our own Dickey’s family of guests, pit masters, and franchisees,” said Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. “With the Big Pink Cup, we get to bring communities together over barbecue while helping fund lifesaving mammograms and screenings for the first responders who protect and serve us daily. This is one of the most meaningful initiatives we take on each year.”

The Dickey Foundation provides grants for safety equipment, training, and support programs for first responders across the country. During October, the Foundation will extend its reach by helping fund early detection and treatment services for breast cancer, a disease that impacts thousands of women and men each year.

“Our first responders run toward danger without hesitation, and it’s important that they have access to the screenings and healthcare they need,” said Roland Dickey, Jr., CEO of Dickey’s Capital Group. “The Big Pink Cup allows our guests to play an active role in making that possible. Together, we can raise awareness, fund critical services, and make a lasting difference.”

Guests can purchase the limited-edition Big Pink Cup at participating Dickey’s locations all October long while supplies last. Each purchase supports local first responders while honoring the fight against breast cancer.

For more information on The Dickey Foundation and how it supports communities across the country, visit www.thedickeyfoundation.org.

About The Dickey Foundation
The Dickey Foundation, formerly known as Barbecue, Boots & Badges, is the charitable arm of Dickey’s Barbecue Restaurants, Inc. Dedicated to supporting first responders across the United States, the Foundation provides essential safety equipment, protective armor, rescue gear, and financial support to enhance the safety and well-being of those who risk their lives to protect their communities. By partnering with local franchisees and communities nationwide, The Dickey Foundation works tirelessly to ensure first responders have the tools and resources they need to keep us all safe. For more information or to get involved, visit www.thedickeyfoundation.org.

About Dickey’s Barbecue Restaurants, Inc.
Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed.

With more than 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.

Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.

For more information, visit www.dickeys.com. For franchise opportunities, visit www.dickeysfranchise.com.