Ketch Highlighted in Snowflake’s Fourth Annual Modern Marketing Data Stack Report as “One to Watch”

Ketch’s data permissioning solutions drive innovation for joint customers

SAN FRANCISCO--(BUSINESS WIRE)--Ketch, the Data Permissioning Platform for privacy-safe data activation, today announced that it has been recognized by Snowflake, the AI Data Cloud company, as “One to Watch” in The Modern Marketing Data Stack 2026: How Marketers Become Agents of Change in an AI-Driven World. Ketch was identified in the Privacy & Consent category for supporting first party data strategies with access to permissioned, privacy-safe data.

The fourth annual edition of Snowflake’s Modern Marketing Data Stack identifies the technologies, solutions, and platforms adopted by Snowflake customers to show how leading marketers build their stacks. Snowflake assessed the use of marketing technologies by more than 11,100 customers to determine how AI, privacy, and data gravity are continuing to accelerate the evolution of Martech and Adtech across 13 categories.

“In a world reshaped by AI and regulation, permissioned data isn’t a nice-to-have. It’s a strategic imperative,” said Tom Chavez, Co-founder and CEO of Ketch. “This recognition reflects the growing urgency to enhance first party data strategies with responsible data, and the critical role Ketch plays in making that possible.”

With a pre-built integration into Snowflake, Ketch embeds data privacy controls directly into the modern data stack, paving the way for AI initiatives. From capturing visitor privacy choices to enforcing consent signals across the business, Ketch provides the infrastructure, applications, and APIs to enable a compliant, connected data strategy.

“The Modern Marketing Data Stack makes clear: AI, privacy, and data gravity are not passing trends. They’re the new baseline for marketers,” said Jon Suarez-Davis, marketing executive and Ketch advisor. “Ketch uniquely equips marketing teams to thrive in this environment by embedding permissioned, first-party data directly into the modern stack, enabling responsible activation and accelerating AI-driven growth.”

“Ketch’s growth with Snowflake has led to its recognition as a key technology to watch in the Privacy & Data Governance space, delivering solutions that address the ever-evolving needs of marketers,” said Denise Persson, Chief Marketing Officer at Snowflake. “We look forward to continuing to work with Ketch as they expand their capabilities on the Snowflake AI Data Cloud.”

Learn more about The Modern Marketing Data Stack 2026 here.

About Ketch

Ketch is redefining responsible data use for the AI era. The Ketch Data Permissioning Platform is the new layer of business technology that helps brands collect, control, and activate permissioned, privacy-safe data across every device, system, and third-party app. Brands around the world use Ketch to simplify privacy and consent operations, increase revenue from advertising, data, and AI initiatives, and build trust with customers and partners. Learn more at ketch.com.