Acxiom Recognized in Snowflake’s Modern Marketing Data Stack Report for Identity & Onboarding and Collaboration

Acxiom’s Identity & Onboarding, Data Clean Room solutions drive innovation for joint customers

CONWAY, Ark.--(BUSINESS WIRE)--Acxiom, the connected data and technology foundation for the world’s leading brands, announced today that it has been recognized by Snowflake, the AI Data Cloud company, as a “Leader” in Identity & Onboarding and “One to Watch” in Collaboration. This recognition comes in Snowflake’s report, The Modern Marketing Data Stack 2026: How Marketers Become Agents of Change in an AI-Driven World.

The fourth annual edition of Snowflake’s Modern Marketing Data Stack identifies the technologies, solutions, and platforms adopted by Snowflake customers to show how leading brands can leverage the Snowflake AI Data Cloud with partner solutions to serve customers and convert prospects. Snowflake assessed the use of marketing technologies by more than 11,100 customers to determine how AI, privacy, and data gravity are continuing to accelerate the evolution of Martech and Adtech across 13 categories.

“We’re thrilled to again be recognized in Snowflake’s Modern Marketing Data Stack report,” said Courtney Keating, Chief Marketing Officer, Acxiom. “Connected data and identity solutions are at the foundation of how we best serve brands and consumers. As we continue to innovate, our partnership with Snowflake empowers brands to take control of their data and modernize their martech stacks to elevate the customer experience.”

Acxiom and Snowflake are redefining AI-powered marketing by embedding Acxiom’s identity and data solutions directly into Snowflake’s AI Data Cloud—giving brands global-scale access to secure, privacy-conscious personalization, real-time insights, and full control of their first-party data without data movement. This is the fourth consecutive year Acxiom has been named a leader in the Identity & Onboarding category.

"Working with the team at Acxiom has always been a true partnership, driven by our shared commitment to solving real-world problems for marketers," said Denise Persson, Chief Marketing Officer, Snowflake. "It's exciting to see how our joint customers are already seeing success as they push the boundaries of what's possible with data and AI."

The Collaboration category is new this year and recognizes Acxiom’s latest data clean room innovation, which includes an expanded collaboration with Snowflake announced in June 2025.

Learn more about The Modern Marketing Data Stack 2026 here.

About Acxiom

Acxiom puts data to work, solving complex challenges for the world’s leading brands and agencies. As the connected data and technology foundation of the Interpublic Group of Companies, Inc. (IPG), Acxiom unifies, connects, and prepares data for AI-driven marketing and decision-making, maximizing technology investments. As leaders in data ethics and governance, Acxiom brings a privacy-first approach to serving clients globally, with locations in the U.S., UK, Germany, China, Poland, and Mexico. Connect with Acxiom on LinkedIn and discover more at Acxiom.com.