Emplifi Announces Freshpet Director of Consumer Care Lisa Diehl Named Finalist for the 2025 Stevie® Maverick of the Year Award

Emplifi Powers Freshpet’s Social Media Care and Consumer Care Division

NEW YORK--(BUSINESS WIRE)--Emplifi, a leading social media management platform, today announced Lisa Diehl, Freshpet Director of Consumer Care, has been named a Stevie® Award Finalist for Maverick of the Year in the 22nd annual Stevie Awards for Women in Business. As the head of Freshpet’s consumer care team, Diehl has led truly innovative CX strategies, powered by Emplifi’s social media management platform.

The Stevie Awards for Women in Business honor the achievements of women executives, entrepreneurs, employees, and the organizations they run – worldwide. Nicknamed Stevie for the Greek word for “crowned,” the Stevie Award has been hailed as the world’s premier business award. More than 1,500 entries from organizations and individuals in 48 nations and territories were submitted this year for consideration.

The awards will be presented at a gala event in New York City on Monday, November 10, where Gold, Silver, and Bronze Stevie placements from among the Finalists will be revealed.

With the help of Emplifi’s social media management and agent platform, Diehl has restructured and elevated the Freshpet consumer care team, strengthening every aspect of customer relations. Under her leadership, the Freshpet Consumer Care has been able to:

• Complete more than 900 successful live chats in a 30-day period, with the Freshpet chatbot, delivering a 93% answer rate.
• Keep the average wait time for customer inquiries at a mere 45 seconds.
• Maintain quality customer service capabilities, even during peak periods with maximum queue times just over 10 minutes.

“While we are not surprised, we are definitely thrilled to see Lisa recognized for such outstanding accomplishments in the consumer care space. As a trailblazer and leader Lisa not only adopts technology early and aggressively but she champions her team to think differently while constantly putting the consumer first ,” said Susan Ganeshan, CMO, Emplifi. “ The Emplifi platform is designed to drive measurable outcomes for marketing and consumer care teams alike. Lisa’s innovative approach to customer support—and the way she has leveraged Emplifi’s solutions to scale her team’s capabilities—are perfect examples of what’s possible when brand leaders think outside of the box.”

Maggie Miller, president of the Stevie Awards, said, “Now in its 22nd year, the Stevie Awards for Women in Business attracted an exceptional range of nominations. We are continually inspired by how meaningful it is for women to receive a Stevie Award and the lasting impact it can have on their careers and organizations. We extend our congratulations to all of this year’s Finalists and look forward to announcing the final award placements on November 10.”

More information about the Stevie Awards for Women in Business is available at www.StevieAwards.com/Women.

About Emplifi

Emplifi is a leading social media marketing platform, empowering brands to deliver meaningful, connected experiences across digital channels. Recognized as a Leader by renowned analysts and celebrated as a customer favorite, Emplifi provides innovative, data-driven insights and AI-powered tools to help brands optimize social media performance, elevate their influencer marketing strategies, and deliver impactful customer engagement across marketing, commerce, and care.

About Freshpet

Freshpet's mission is to improve the lives of dogs and cats through the power of fresh, real food. Freshpet foods are blends of fresh meats, vegetables and fruits farmed locally and made at our Kitchens in Bethlehem, PA. We thoughtfully prepare our foods using natural ingredients, cooking them in small batches at lower temperatures to preserve the natural goodness of the ingredients. Freshpet foods and treats are kept refrigerated from the moment they are made until they arrive at Freshpet Fridges in your local market. http://www.freshpet.com.

About the Stevie® Awards

Stevie Awards are conferred in nine programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Great Employers, the Stevie Awards for Sales & Customer Service, the Stevie Awards for Technology Excellence, and the Stevie Awards for Women in Business. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations and territories. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com.