Rancher’s Smokehouse Sausage Launching at Kroger DFW

Kroger Partnership Marks Next Phase of Growth for Dickey’s Rancher’s Premium Smokehouse Sausage

DALLAS--(BUSINESS WIRE)--Dickey’s Barbecue Pit announced that its popular Rancher’s Premium Smokehouse Sausage line will debut in select Kroger stores across Dallas-Fort Worth starting September 20, 2025, for a limited four-week run. Rancher’s Premium, launched in spring 2024, has quickly become a fan favorite for its authentic Texas-style smoked sausages available in bold flavors such as Brisket Burnt Ends, Bacon Cheddar, and Philly Cheese Steak.

Crafted with fine cuts of meat, a curated blend of spices, and traditional smoking methods, Rancher’s Premium delivers the quality and authenticity barbecue lovers expect from Texas made sausages. Already available at major retailers such as Walmart and online at RanchersPremium.com, the brand’s Kroger debut offers DFW shoppers another way to bring home the legendary taste of Texas barbecue.

“This launch is especially meaningful because it allows us to bring Rancher’s Premium directly to Kroger shoppers in our hometown market,” said Shayla Bell, Vice President of Purchasing for Dickey’s Barbecue Pit. “Kroger customers are going to love the variety, flavor, and quality that make Rancher’s Premium a standout in the smoked sausage category.”

Rancher’s Premium represents a continuation of savory smokehouse flavors than customers have grown to love.

“Rancher’s Premium captures the heart of authentic Texas barbecue and makes it easy for families to enjoy at home,” said Roland Dickey, Jr., CEO of Dickey’s Capital Group. “Seeing it on Kroger shelves in Dallas-Fort Worth is another proud moment for our team and a testament to the demand for real Texas flavor.”

The limited-time Kroger rollout underscores Dickey’s growing retail footprint while highlighting the popularity of Rancher’s Premium among barbecue fans nationwide.

For more information about Rancher’s Premium Smokehouse Sausage, visit www.RanchersPremium.com.

About Rancher’s Premium

Launched in the spring of 2024 by Dickey’s Barbecue, Rancher’s Premium Smokehouse Sausage has quickly established itself as a top choice for those seeking authentic, high-quality smoked meats. Crafted using traditional methods, our sausages offer a rich, smoky flavor that pays homage to the time-honored art of sausage making.

Made from the finest cuts of meat and seasoned with a carefully curated blend of spices, Rancher’s Premium provides an unparalleled taste experience. Whether grilled, pan-fried, or added to your favorite recipes, our sausages promise a burst of flavor that embodies true craftsmanship.

For more information, visit rancherspremium.com.

About Dickey’s Barbecue Restaurants, Inc.

Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed.

With more than 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.

Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.

For more information, visit www.dickeys.com. For franchise opportunities, visit www.dickeysfranchise.com.