The AI Business Value Chain Reaction Insurance Can’t Afford to Ignore

New Majesco research proves GenAI and Agentic AI are redefining underwriting, policy, billing, claims, and loss control – the new battle lines of insurance

MORRISTOWN, N.J.--(BUSINESS WIRE)--Majesco, the insurance industry’s foremost innovator in cloud-native, AI-driven software, today announced the release of its latest thought leadership report, A Powerful Chain Reaction: The Financial and Operational Impact of GenAI and Agentic AI Across the Insurance Value Chain. The findings are clear: insurers that don’t embrace AI – and fast – risk irrelevance.

GenAI and Agentic AI aren’t incremental upgrades. They detonate outdated models, driving speed, scale, operational efficiencies, productivity, and ultimately reduced expenses and improved profitability across the enterprise. From underwriting to claims and user experiences, AI is creating a new level of operational efficiencies that compound into exponential business value. In a high-pressure industry already strained by rising operational costs, talent shortages, and outdated tech, the choice is simple, adapt or get left behind.

"AI isn’t just an innovation catalyst – it’s the force rewriting insurance,” said Denise Garth, Chief Strategy Officer at Majesco. “The explosion of data paired with GenAI and Agentic AI is dismantling old models and revealing who is built for the future. This isn’t about incremental improvement – it’s about rethinking insurance from the ground up. Customer experience, risk, underwriting, billing, claims, even talent – AI is rewriting the rules. In a brutally competitive market, insurers have two choices: embrace AI now with the right partner like Majesco or watch from the sidelines as bolder competitors take the lead.”

The report underscores a stark reality: AI adoption will separate leaders from laggards. GenAI and Agentic AI reduce operational expenses, strengthen competitiveness, attract top talent, and unlock growth as 40% of the workforce heads toward retirement. It outlines real use cases and the business impact across the value chain using Majesco Intelligent Solutions. The business impact is real. The financial upside is massive. The risk of inaction? Survival.

For more details, download A Powerful Chain Reaction: The Financial and Operational Impact of GenAI and Agentic AI Across the Insurance Value Chain on the Majesco website or by emailing [e-mail]. Learn more about Majesco’s AI leadership and recognition as a Top 100 AI Innovator of 2025.