Diversified Expands Hospitality & Lifestyle Market With Its Global Solutions Practice, Appoints Former Disney Executive Zach Toback to Lead

PLANO, Texas--(BUSINESS WIRE)--Diversified, a leading global technology solutions provider, today announced the expansion of its Hospitality & Lifestyle solutions within its Advisory Services practice, a strategic move aimed at transforming guest experiences in resorts, cruise ships, casinos, theme parks and luxury destinations worldwide. To lead this practice, Diversified has appointed Zach Toback, a 30-year media veteran and former vice president of production and studio operations at The Walt Disney Company, as vice president of business development, Hospitality & Lifestyle within advisory services.

This move underscores Diversified’s commitment to redefine how technology powers engagement in an era when hospitality brands are racing to deliver immersive, tech-enabled and seamless guest experiences. From advanced IPTV and digital signage to large-scale experiential platforms and enterprise-grade infrastructure, Diversified is uniting its cross-industry expertise to help operators deliver personalization, convenience and entertainment at scale.

“Hospitality is no longer just about service—it’s about designing immersive, connected environments that leave a lasting impression,” said Jason Kornweiss, senior vice president, advisory services at Diversified. “With Zach’s leadership and his experience at Disney, ABC and NBC Universal, Diversified is uniquely positioned to help global clients create the next generation of guest experiences that blend storytelling, technology, and operational excellence.”

Toback brings deep operational expertise and a proven record of managing complex, large-scale technology ecosystems. At Diversified, he will spearhead the company’s global hospitality strategy within the advisory services team and partner with clients to deliver scalable, reliable solutions that merge creative vision with technology execution.

“The hospitality and lifestyle industries are at an inflection point,” said Toback. “From arrival to checkout, guests expect more personalization, more interactivity and deeper connection to the experience. That's what creates the unforgettable moments of the future. Diversified has the depth, scale and skill to turn those expectations into reality, not just for one property—but across entire portfolios.”

Diversified’s continued focus on hospitality builds on its global leadership in broadcast, enterprise and experiential technology, with a track record of delivering mission-critical solutions for some of the world’s most demanding environments. These investments in leadership and capabilities further establish Diversified as the strategic partner to brands looking to future-proof investments, drive operational efficiency and stand out in a crowded experience economy—elevating guest engagement worldwide.

About Diversified

Diversified is a global leader in audiovisual and media innovation, recognized for designing and building the world’s most experiential environments. Our Emmy Award-winning team specializes in delivering solutions for the most complex, large-scale and immersive installations. Serving a global clientele that includes major media organizations and retailers, sports and live performance venues, corporate enterprises and government agencies, Diversified partners with clients to create spaces that bring people together and keep them coming back.