Groucho's Deli Stacks Up Success Across 30+ Locations with Square

Iconic South Carolina sandwich shop streamlines operations with Square's powerful restaurant and franchise management tools

COLUMBIA, S.C.--(BUSINESS WIRE)--Groucho’s Deli, the beloved South Carolina-based sandwich shop with an 84-year legacy, has chosen Square’s comprehensive commerce platform to power its operations across more than 30 locations. By leveraging Square’s integrated hardware, software, and partner ecosystem, Groucho’s is unifying its operations, streamlining service, and preparing for its next phase of franchise expansion – without losing the neighborhood hospitality that has defined the brand for generations.

“As we look toward our next phase of growth, we needed a technology partner that could unify our operations across corporate and franchise locations while powering our in-store, online, and third-party channels,” said Deric Rosenbaum, President of Groucho’s Deli. “Square’s all-in-one platform and open APIs have allowed us to consolidate our tech stack while integrating our best partner solutions. This marks a true milestone for us – not just a platform shift, but the foundation of our omnichannel commerce engine finally coming to life. Square empowers our teams to deliver efficiency and consistency at scale.”

Groucho's Deli implemented Square's full suite of commerce solutions, including Square Register and Square Handheld for seamless front-of-house operations. On the software side, the chain is tapping into Square for Franchises, Square Loyalty, Square Gift Cards, Square Marketing, and more.

Through Square’s partner ecosystem, Groucho’s has connected with best-in-class solutions, including Uber Eats and DoorDash for delivery, Ovation for real-time guest feedback, and Bikky for customer data and analytics. These integrations flow natively from Square’s platform, consolidating once-fragmented operations into a single source of truth. Guests can enjoy Groucho’s signature sandwiches however they prefer – dining in, carrying out, or ordering online – while franchisees gain simplified systems and deeper insights.

“What impressed us most was Square’s ability to deliver at scale,” added Rosenbaum. “Transitioning more than 30 locations in just three days proved Square can move at the speed we need while keeping our teams and guests front and center, with minimal operational drag. With this foundation, we’re not only streamlining operations – we’re building the future of how Groucho’s connects with our guests.”

"Our partnership with Groucho's Deli demonstrates how Square's integrated ecosystem can elevate an iconic restaurant brand while preserving the heritage that makes it special," said Nick Molnar, Global Head of Sales and Marketing at Block, which includes Square and Cash App. "By unifying everything from payments and kitchen operations to loyalty and multi-location management into one seamless platform, we're empowering Groucho's to focus on what they've done best for 84 years – serving legendary sandwiches while scaling confidently.”

To visit Groucho’s Deli, find a location near you. For more information about Square's restaurant solutions, please visit squareup.com/restaurants.

About Square

Square helps businesses turn transactions into connections and businesses into neighborhood favorites.

In 2009, Square started with a simple invention – the first mobile card reader, which changed how the entire financial system thinks about small businesses. Square has since grown into a global business platform helping millions of sellers of all sizes participate and thrive in their communities.

Whether independently run or a global chain, Square understands that sellers succeed when they have the freedom to focus on the experiences that keep customers coming back. From point of sale and payments to online commerce, staff management, banking, and more, Square brings together the tools sellers need to run and grow on one intelligent platform. For more information, visit squareup.com.

About Groucho’s Deli

Founded in 1941 in Columbia, South Carolina, Groucho’s Deli has grown into a beloved regional brand known for its signature sandwiches, original sauces, and commitment to community. With 31 locations across the Carolinas, Groucho’s blends tradition with innovation while staying true to its core values of service, quality, and local connection. Since January 2011, the concept has been recognized on Entrepreneur Magazine’s Top 500 Franchises List and continues to categorically receive Top Food Franchise rankings. For more information, visit grouchos.com.