Andong Jongga Culture Center Taps Global Market with Fermented Teas

ANDONG, South Korea--(BUSINESS WIRE)--The Andong Jongga Culture Center, a South Korean company that promotes the luxury and competitiveness of local agricultural products, has announced that it is accelerating its push into overseas markets with its signature fermented teas.

Acknowledging that products alone cannot ensure differentiation, the center has built its strength around service quality, highlighted by rapid customer response and reliable after-sales support. This focus has built strong consumer trust, leading to repeat purchases and positive word-of-mouth that directly contributes to revenue growth.

In particular, its Ginger Fermented Tea and Apple Fermented Tea, both recognized for their flavor and functional benefits through patents and patent applications, have achieved their first export to the United States. The center has also showcased its products on various international stages, including the World OKTA Convention in Andong in April, the Taiwan Tourism Expo in May, and the Gyeongbuk-Mongolia Trade Mission in Ulaanbaatar this August, with the goal of securing partnerships with overseas buyers and entering major retail chains.

According to the center, the Ginger Fermented Tea is especially effective, noting, “It enhances immunity and helps with conditions such as rhinitis and gastritis. Its absorption rate is high, so consumers can feel the benefits after just a few cups. It’s easy to enjoy as a daily tea, highly portable, and free from side effects, making it a unique product that supports better health.”

Looking ahead, Andong Jongga Culture Center plans to continue exploring various fermented teas that can serve as healthy, everyday alternatives to water, aiming to promote global well-being.

About Andong Jongga Culture Center

Since its founding in October 2017, the Andong Jongga Culture Center has been dedicated to developing and producing premium goods rooted in time-honored traditions passed down through families. By harnessing the richness of local agricultural ingredients—most notably Andong ginger—the center is elevating the value and global appeal of Korea’s regional specialties.