Provi Announces Digital-First Strategy as Company Owned-Beverage Media Print Titles Transition into Online Offerings

Company to phase out print services in favor of a more sustainable, digital model - bringing retailer access to pricing and catalogs onto Provi’s B2B online marketplace, while continuing award-winning journalism through SevenFifty Daily.

CHICAGO--(BUSINESS WIRE)--Provi, the industry leader in creating digital and content solutions that seamlessly connect all tiers of the beverage alcohol market, today announced a digital-first strategy that transitions Provi-owned Beverage Media’s print journals (NY, NJ, FL) into its online platforms. Licensed retailer access to pricing and catalogs will move onto Provi’s B2B marketplace, while its award-winning editorial team will continue publishing industry journalism through SevenFifty Daily. This strategic shift reflects both the company’s commitment to a more sustainable footprint and the evolving needs of the trade.

For nearly 90 years, Beverage Media has served as a trusted resource for the beverage alcohol industry - often referred to as “the industry bible.” Its pages provided region-specific distributor pricing, product updates, and insights that fueled the growth of countless businesses. By fully transitioning these offerings online, Provi is building upon that legacy to better serve today’s trade with modern tools that support how suppliers, distributors, and retailers now do business together.

“For decades, Beverage Media set the standard for how the three-tier system communicated,” said Andrew Levy, Chief Corporate Affairs Officer and General Counsel at Provi. “As these services move online, we are upholding those same standards of compliance, transparency, and accessibility - while investing in digital solutions that ensure the three-tier system continues to thrive in today’s marketplace.”

This transition also reflects Provi’s broader commitment to sustainability. On average, Beverage Media printed nearly 30 million pages annually across its editions. Moving these services fully online reduces the environmental footprint while providing faster updates, richer content, and broader reach. Provi views this shift as part of its responsibility to support the industry while also doing its part for a more sustainable future.

“The December issue will mark the final chapter of Beverage Media in print - closing a remarkable 90-year run,” said Larry Lee, VP, Publishing, Beverage Media. “But from the beginning, our mission has been to serve the trade. That mission continues through Provi’s B2B platform and through our journalism at SevenFifty Daily, where we’ll keep delivering the news, trends, and insights that matter to this industry.”

By digitizing distributor catalogs and connecting them directly to Provi’s B2B marketplace, the company is helping retailers navigate an increasingly complex landscape while preserving the integrity of the three-tier system. These enhancements mean faster access to information, simplified ordering, and a centralized place for retailers to engage with their distributors and sales reps.

“Retailers need access to timely, accurate information to serve their customers and manage their businesses effectively,” said Michael A. Correra, Executive Director, Metropolitan Package Store Association and Owner, Michael-Towne Wines & Spirits. As a long time user of Provi to help run my store, I’m confident that moving Beverage Media’s offerings online ensures that licensed beverage retailers have the tools they need to succeed in a rapidly evolving marketplace.”

Alongside its B2B marketplace, Provi will continue to invest in digital editorial and content through SevenFifty Daily, which is unified in the company’s mission to connect the three tiers and make the jobs of suppliers, distributors, and retailers easier. The same editorial team that has been producing leading industry journalism since 2017 will continue to spearhead this work, ensuring continuity and depth for readers. Former NY, NJ, FL Beverage Media subscribers can now find the features they’ve relied on, and even more industry coverage, at SevenFiftyDaily.com.

While the December 2025 editions of New York Beverage Media, New Jersey Beverage Journal, and Florida Beverage Journal will be the last in print, Provi and SevenFifty Daily remain committed to delivering the same level of connectivity, insight, and service that the trade has relied on for nearly a century. Independent editions will continue to be managed by their respective local publishers.

To sign up for Provi’s marketplace, or subscribe to SevenFifty Daily, please visit https://www.provi.com/bmg-online

About Provi

Provi is the largest B2B marketplace for the beverage alcohol industry, connecting buyers, distributors, and suppliers in a single digital hub. With solutions designed to enhance visibility, streamline operations, and uphold compliance, Provi serves as a trusted partner across the three-tier system. Provi also operates SevenFifty Daily, an award-winning online publication providing news, insights, and analysis of the beverage alcohol trade.