Edna’s Announces Strategic Expansion Across Canada with Key Partners in Non-Alcoholic Beverage Market

VANCOUVER, British Columbia--(BUSINESS WIRE)--Edna’s Non Alcoholic Cocktail Company Ltd. (“Edna’s” or the “Company”) is proud to announce its partnership with key national and regional partners, further accelerating its position as Canada’s fastest-growing premium non-alcoholic (“NA”) Ready to Drink (“RTD”) cocktail brand. The Company's continued growth is fueled by an evolving consumer demand for elevated alcohol-free options and a commitment to quality, flavour, and innovation as the category explodes in growth across the country.

To cement its national presence, Edna’s has formed strategic partnerships with top-tier Canadian partners:

• BNQ Management – A leading force in Canadian grocery sales and distribution, BNQ is bringing Edna’s to grocery aisles nationwide through a robust retail rollout, leveraging their deep relationships in the sector. - https://bnqmanagement.com/
• Bar Jus – Atlantic Canada’s premier distributor for all things beverage, serving on-premise & retail channels, Bar Jus will serve as a distribution partner and cultural hub for Edna’s in Atlantic Canada. - https://barjus.ca/
• The Sobr Market – With 6 NA-specific retail locations, in ON and MB, and the ability to distribute across Canada, The Sobr Market, has become an invaluable partner to help grow Edna’s and the NA category as a whole. - https://www.thesobrmarket.com/
• Storied Wine & Spirits – With deep roots in premium beverage distribution, Storied Wine & Spirits will support Edna’s expansion into boutique and specialty retail across Vancouver Island, BC. - https://www.storiedwinesandspirits.com/
• Hart Marketing & Sales – This dynamic distributor will provide sales strategy and field support to help scale Edna’s presence in the interior of BC. https://hartmarketingandsales.ca/home

"Canada has quickly embraced a new standard in non-alcoholic cocktails, and Edna’s is proud to be a leader in the movement," said Viren Malik, Edna’s Director of Sales, Canada & Club. "Our partnerships with BNQ, Bar Jus, Storied Wine & Spirits, Sobr Market, and Hart Marketing reflect our commitment to both accessibility and excellence as we expand our footprint nationwide."

Benjamin Walker from BNQ Management notes: "At BNQ Management, we are committed to championing innovative CPG brands that resonate with today’s consumer. Edna’s Non-Alcoholic Cocktails deliver a premium, sophisticated experience for those seeking mindful beverage options without compromise. We’re excited to bring Edna’s to retailers and consumers who are looking for elevated choices in the non-alcoholic space."

Since launching in Canada, Edna’s has seen exponential growth and international recognition as the premium choice for sophisticated, alcohol-free cocktails. Crafted with all-natural ingredients and balanced botanicals, Edna’s is redefining how Canadians drink — with intention, taste, and style.

About Edna’s Non-Alcoholic Cocktail Co:

Edna’s Non-Alcoholic Cocktail Company is a Vancouver-based company that produces all-natural, award winning non-alcoholic beverages that combine top quality ingredients with innovative flavours. With a commitment to quality and taste, Edna’s offers a range of sophisticated cocktails designed to elevate any occasion without the need for alcohol. Edna’s is made to be enjoyed alcohol-free, cold, over ice, but with the versatility to be used seamlessly, as a mixer. Edna’s core mission is to provide delicious, inclusive, and viable cocktail options to a world, rethinking its relationship with alcohol.