Trecora Announces Product Line Rebranding Under New TRECWAX™ Trademark

THE WOODLANDS, Texas--(BUSINESS WIRE)--Trecora, a leading provider of specialty waxes, announced today that all products within its specialty wax portfolio will now be branded under the unified TRECWAX™ trademark as part of the company’s broader effort to streamline branding across its product lines.

Trecora’s wax additive, L-CRYSTA™ will be marketed under the brand L-CRYSTA™ 100.

There will be no resulting changes to the formulations or product performance as a result of this branding update with further specifics provided directly to customers.

“We are proud to introduce TRECWAX™, a brand that builds on Trecora’s longstanding commitment to specialty performance,” said Peter Loggenberg, Vice President Specialty Polymers and Corporate Strategy - Trecora. “This initiative is designed to give our valued customers even greater transparency and confidence in our wax product line. The TRECWAX™ brand underscores our focus on quality, reliability, and continued innovation in the global supply of quality wax solutions.”

About Trecora

Headquartered in The Woodlands, TX, Trecora is a recognized leader in high value, innovative materials contributing to our sustainable future. Trecora supports its customers, communities and planet through safe, efficient, and profitable upgrading of chemical and energy by-products reducing carbon emissions across the markets we serve.