Coca-Cola Beverages Florida Promotes Sales Veteran to Territory General Manager

TAMPA, Fla.--(BUSINESS WIRE)--Coca-Cola Beverages Florida, LLC (Coke Florida) announced the promotion of John C. Dearstine to Territory General Manager for the Fort Myers territory.

“John’s deep industry knowledge and undeniable impact on the business make him the ideal leader to guide our Fort Myers market,” said Jamaal Medley, Vice President, Field Franchise Operations at Coke Florida. “We look forward to his leadership in integrating sales, warehousing, distribution, and merchandising operations to drive strong local business performance.”

Dearstine most recently served as Sales Director for the Fort Myers territory. He has over 39 years of experience in sales leadership roles across the Coca-Cola system. Prior to joining Coke Florida, he served as a Retail Growth Manager on the Franchise Team with The Coca-Cola Company’s North America Operating Unit, supporting Coke Florida’s customer and marketing teams.

“I’m honored to step into this new role and lead the exceptional team here in Fort Myers,” said Dearstine. “I’m excited to continue contributing to Coke Florida’s success with my team while growing our business, strengthening our customer relationships, and making a difference in the communities we serve.”

About Coca-Cola Beverages Florida, LLC

Coca-Cola Beverages Florida, LLC (Coke Florida) is the sixth largest Coca-Cola bottler in the United States. Coke Florida makes, sells, and distributes products of The Coca-Cola Company in an exclusive territory that covers over 21 million consumers across 47 counties in Florida. The company employs over 5,000 associates and operates four Green Circle Certified manufacturing facilities and eighteen distribution centers. Founded in 2015 and headquartered in Tampa, Coke Florida is one of the largest Black-owned businesses in the United States. In 2025, Coke Florida was recognized as a US Best Managed Company Gold Standard Winner by Deloitte Private and The Wall Street Journal. To learn more, visit www.cokeflorida.com.