Westlake Royal Building Products™ Introduces Haint Blue Color for Royal® Reversible Beadboard/V-Groove Profile

A serene blue inspired by Southern traditions blends timeless charm with long-lasting performance

HOUSTON--(BUSINESS WIRE)--Westlake Royal Building Products^™ (“Westlake Royal”), a Westlake company (NYSE: WLK), announced today the launch of Haint Blue, a new color for its 6” Reversible Beadboard/V-Groove Profile, part of the Royal^® Trim & Mouldings line. Inspired by the century-old Southern tradition of painting porch ceilings blue, Haint Blue blends timeless charm with long-lasting performance.

“Color has the power to tell a story, and Haint Blue is one that combines heritage with thoughtful design. Rooted in Southern tradition, this hue brings a sense of comfort and character to outdoor spaces, while the profile’s versatile design meets the needs of both classic and contemporary aesthetics,” said Steve Booz, vice president of marketing at Westlake Royal Building Products. “At Westlake Royal, we’re proud to honor beautiful design traditions while offering durable, low-maintenance solutions that elevate outdoor living.”

With its soft, powdery color, Haint Blue brings a cheerful yet calming and inviting touch to outdoor spaces. The profile’s reversible design allows it to be installed as either classic beadboard or modern V-Groove planking, offering flexibility for a range of architectural styles.

Ideal for outdoor porches, ceilings and soffits, Royal Reversible Beaded Planking is crafted from durable, low-maintenance cellular PVC. It is moisture- and insect-resistant and does not require painting or frequent upkeep. Available in 1/2” x 5-3/4” x 18’ dimensions, installation is seamless due to its hidden nailing systems.

To learn more, visit https://royalbuildingproducts.com/haint-blue.

About Westlake Royal Building Products

Westlake Royal Building Products USA Inc., a Westlake company (NYSE: WLK), is a leader throughout North America in the innovation, design, and production of a broad and diverse range of exterior and interior building products, including Siding and Accessories, Trim and Mouldings, Roofing, Stone, Windows and Outdoor Living. Westlake Royal Building Products manufactures high quality, low maintenance products to meet the specifications and needs of building professionals, homeowners, architects, engineers and distributors, while providing stunning curb appeal with an unmatched array of colors, styles, and accessories.

For more information, please visit WestlakeRoyalBuildingProducts.com. Follow us on LinkedIn and Instagram and “Like” us on Facebook.