The Fans Have Spoken: Jack in the Box Partners with Coca-Cola to Bring Limited Edition Starlight Drink Back to Earth

The space-flavored beverage that captured fans’ imaginations in 2022 lands for a limited time only at Jack in the Box

SAN DIEGO--(BUSINESS WIRE)--Jack in the Box Inc. (NASDAQ: JACK) is answering the call of fans by exclusively bringing back Coca-Cola Starlight – the space-inspired beverage that took the universe by storm in 2022. The space-flavored beverage will be available exclusively at Jack in the Box as part of the limited-time Coca-Cola® Starlight Munchie Meal, marking the first time this highly sought-after beverage has been available anywhere on the planet since its initial launch.

“As a brand that is always listening to social conversation, we have seen the love and request to bring back Coca-Cola's Starlight beverage,” said Ryan Ostrom, Chief Customer and Digital Officer at Jack in the Box. “Jack is all about showing up in unexpected ways that connect with our guests' cravings—and bringing back Coca-Cola Starlight as the hero of this Munchie Meal is the kind of bold, crave-worthy move our fans expect from us.”

The Coca-Cola® Starlight Munchie Meal features:

• Choice of entrée: Double Jr. Jumbo Jack Cheeseburger or Really Big Chicken Sandwich
• Three legendary sides: 5 Tiny Tacos, 4 Nuggets with ranch dip cup, and curly fries
• The exclusive 20-oz Coca-Cola Starlight: Coca-Cola taste with a subtle cooling sensation, reddish hue, and a dash of the unexpected

The limited-edition beverage was originally inspired by Gen Z's fascination with space and the infinite possibilities it represents. Since its departure, fans have continued sharing memories of the "magical taste" and pleading for another chance to experience what space tastes like on social media.

This exclusive collaboration continues Jack's legacy of out-of-the-box variety, unique offerings you won’t find anywhere else, and late-night innovations. Building on a summer of unexpected fun featuring the brand’s first-ever Fortnite world in collaboration with T-Pain, the Coca-Cola® Starlight Munchie Meal represents Jack's first beverage-focused Craved Collab – with the star being the drink itself.

Jack in the Box’s Coca-Cola® Starlight Munchie Meal is available while supplies last at participating Jack in the Box locations nationwide, on jackinthebox.com, and through the Jack app.

About Jack in the Box:

Jack in the Box Inc. (NASDAQ: JACK), founded and headquartered in San Diego, California, is a restaurant company that operates and franchises Jack in the Box®, one of the nation's largest hamburger chains with approximately 2,190 restaurants across 22 states, and Del Taco®, the second largest Mexican-American QSR chain by units in the U.S. with approximately 590 restaurants across 17 states. For more information on both brands, including franchising opportunities, visit www.jackinthebox.com and www.deltaco.com.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Fuze Tea, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Instagram, Facebook and LinkedIn.

Category: Corporate