Australian Manufacturer Speedpanel Supercharges Sales and Customer Experience with SugarCRM

Admin Time is Reduced by Up to 50 Percent with Improved Compliance Outcomes via New Data-Driven Installation Review Process Optimisation

SYDNEY--(BUSINESS WIRE)--Australian manufacturer Speedpanel, a leader in fire rated and acoustic wall systems, recently improved its customer experience and journey while enhancing building compliance outcomes, all while slashing administrative cycle time by up to 50 percent with SugarCRM.

Speedpanel designs and manufactures advanced wall systems trusted by the construction market nationwide. As Speedpanel expands nationally, it turned to Sugar to help teams stay focused, aligned, and efficient.

With Sugar Sell, Speedpanel’s teams can easily collaborate with architects, builders and internal departments – with complete visibility and fewer delays. The system is used to log meetings, calls, and notes, along with installation reviews and materials forecasting. Now, every project detail from first design contact to final install review is tracked and visible in one place.

Speedpanel is seeing real results:

• Enhanced customer experience and journey by minimising waste and delays throughout the entire sales and value management process
• Up to 50 percent less admin time – freeing teams to focus on customers
• Up to 30+ hours saved per month in project management

As a standard part of its service offering, Speedpanel provides a complimentary post-installation review service. Previously, this required multiple siloed software tools, but now project managers manage the entire process entirely within SugarCRM. Real-time on-site reporting has drastically streamlined reviews, increasing the speed of issue resolution by up to two to three days per project on average.

Leveraging Sugar, Speedpanel can now pinpoint recurring non-conformities, identify knowledge gaps among specific installers, builders, or regions, and tailor learning content to directly address these gaps.

“With our expansion and growth, it became essential to adopt a robust platform that offered real-time automation, clear visibility into team activities, and timely updates on interactions with stakeholders and builders across different regions and projects,” said Peter Lorenc, National Sales and Marketing Manager at Speedpanel. “Sugar Sell has ushered in a new era of efficiency and data-driven consistency across our operations.”

“With Sugar, Speedpanel has transformed operations and accelerated growth,” said James Frampton, Chief Revenue Officer, SugarCRM. “Speedpanel is a perfect example of how Sugar can turn complexity into clarity and unlock huge gains in speed, accuracy, and teamwork.”

About SugarCRM

SugarCRM software solutions help sales teams reach their highest potential. Designed to cut through complexity, prioritize opportunities, and increase upsell using the resources they already have, SugarCRM is ideal for complex, relationship-driven industries – such as manufacturing, wholesale and distribution – looking to accelerate growth and drive smarter decision-making.

Thousands of companies in over 120 countries rely on SugarCRM to engage with clarity, sell with consistency and close with confidence. Headquartered in the San Francisco Bay Area, SugarCRM is backed by Accel-KKR.

For more information about SugarCRM, visit: www.sugarcrm.com.