Generational Group Advises Superior Petroleum Equipment, LLC in its Sale to Ashe Beach Companies

DALLAS--(BUSINESS WIRE)--Generational Group, a leading mergers and acquisitions advisory firm for privately held businesses, is pleased to announce the sale of its client, Superior Petroleum Equipment, LLC to Ashe Beach Companies. The acquisition closed June 10, 2025.

Based in Grove City, Ohio, Superior Petroleum Equipment, LLC is a full-service petroleum equipment company founded in 2006. The company provides a complete range of services, including installation, maintenance, repair, removal, compliance, and inspection of aboveground and underground fueling systems. Superior Petroleum Equipment offers products from leading industry manufacturers and supports clients of all sizes—ranging from gas stations and marinas to municipalities, hospitals, and commercial operations—across Ohio and neighboring markets. With a fully stocked warehouse and 24/7 emergency response capabilities, Superior Petroleum Equipment’s team of trained and certified technicians ensures timely, reliable service for critical fueling infrastructure.

Located in the Chicagoland Area, Ashe Beach Companies is an independent sponsor and investment firm that partners with founders, owners, and leadership teams to help businesses grow and transition with confidence. The firm focuses on building strong, collaborative relationships and brings operational expertise, strategic guidance, and a broad network of resources to support long-term success. Ashe Beach specializes in working with B2B service companies and takes a hands-on approach to strengthening operations, preserving culture, and positioning businesses for sustainable growth.

Generational Group Executive Managing Director, M&A, Central Region – Michael Goss, and his team led by Generational Group Senior Managing Director, M&A, Jerry Yocum with the support of Managing Director, M&A, Ryan Johnson successfully closed the deal. Executive Managing Director, Edward Weber and Senior M&A Advisor, Dr. Michael Lorence established the initial relationship with Superior Petroleum Equipment, LLC.

Ryan Binkley, CEO of Generational Group, stated, “As the exclusive investment banker, this deal underscores our commitment to delivering value for all parties. We’re honored to have helped unite two companies with bright futures ahead.”

About Generational Group

Generational Group, headquartered in Dallas, TX, is a leading, award winning full-service M&A advisory firm. Generational has over 300 professionals across 16 offices in North America. The firm empowers business owners to unlock the full value of their companies through a comprehensive suite of services—including strategic growth consulting, exit planning education, business valuation, value enhancement strategies, M&A advisory, digital solutions, and wealth management.

Celebrating its 20^th year, Generational has successfully closed over 1,700 transactions and consistently ranks #1 or #2 in all LSEG league tables for deals valued between $25 million and $500 million.

The firm was named 2024 USA Investment Banking Firm of the Year by the Global M&A Network and recognized as Investment Banking Firm of the Year by The M&A Advisor in both 2024 and 2022.