GGWP, the Community Copilot, Unveils Pulse, a Sentiment Analysis Tool That Unlocks Real-time Insights from In-Game Conversations

Early Adopters thatgamecompany and Others Now Using GGWP Pulse to Improve In-Game Experience, Build Thriving Communities & Businesses

SAN FRANCISCO--(BUSINESS WIRE)--GGWP, the leader in moderation and building healthy communities for brands, has expanded its offering with a new product, GGWP Pulse, a real-time insights and sentiment analysis tool which provides companies with unprecedented business intelligence they can act on. As a part of the company’s mission to become an end-to-end Community Copilot, Pulse turns previously unseen and unheard in-game conversations into actionable insights, community growth, and revenue generation.

GGWP analyzes anonymized text and voice chat data in real-time to give developers more accurate sentiment analysis and deeper insights into what their players truly think about their games. These insights lead directly to product iteration and can drive real, measurable ROI.

“Our new product unlocks the next level of serving communities,” said Dennis Fong, CEO of GGWP. “Specifically, with our GGWP Pulse sentiment analysis, we’re giving companies real time insights into player thoughts and feelings, enabling them to make informed, precise, player-centric decisions.”

“Ultimately, GGWP is moving toward becoming your complete Community Copilot, which will support companies through moderation, automation, sentiment analysis, and revenue optimization,” Fong added.

Several of GGWP’s partners, including thatgamecompany, have already deployed the GGWP Pulse tool, and have been able to immediately identify and address game design elements to provide a better player experience.

“The data we saw from GGWP’s sentiment analysis tool allowed us to zoom in on the map and identify friction inside the game - and address that right away,” said Jenova Chen, founder & CEO, thatgamecompany. “Broad sentiment analysis tends to not allow for surgical improvements; this new offering, alongside GGWP’s safety and moderation tools, takes community and live game management to the next level.”

GGWP Pulse, a next generation business intelligence tool, allows partner companies to:

• Access Unfiltered, Real-Time Player Sentiment: Capture the raw opinions and feelings of players while they’re engaged in the game, not weeks after the fact through reviews or surveys.
• Cut Through the Noise: Move beyond polarizing, often negative social media posts and see the bigger picture of player experiences and desires.
• Spot Emerging Trends: Identify player sentiments and trending topics in real-time, allowing for quicker response times and better-informed updates or patches.
• Improve Player Engagement: Use player feedback to enhance the game experience, from fine-tuning mechanics to adjusting community interactions, fostering stronger relationships between brands and players.

About GGWP:

GGWP is the leading Community Copilot, which helps the world’s most iconic brands to create thriving online communities. The company is backed by leading investors and game companies including BITKRAFT Ventures, Makers Fund, Griffin Gaming Partners, and Riot Games. Publishers and developers can learn more about GGWP at www.ggwp.com