Ualett Taps Andrea Martin to Lead Product Strategy as It Builds the Fintech Infrastructure for Gig Workers

JERSEY CITY, N.J.--(BUSINESS WIRE)--Ualett, a bilingual fintech platform that provides fast, flexible cash advances to gig economy workers who are often excluded from traditional banking, has appointed Andrea Martin as Product Manager leading product strategy. Her hire marks a significant step forward as the company expands beyond cash access to deliver a broader suite of financial tools designed specifically for independent workers.

Martin brings deep expertise in product development, growth, and sophisticated money movement infrastructure, with previous roles at Dwolla, Businessolver, and V Shred. She joins Ualett at a critical moment as the company is rapidly scaling nationally.

“Andrea’s track record in building fintech systems that are both scalable and user friendly makes her an ideal fit for Ualett,” said Ricky Michel Presbot, CEO and Co-Founder of Ualett. “Her leadership reflects the type of company we are building, one focused on real customer needs rather than hype.”

“Ualett is tackling one of the most urgent gaps in financial services by building tools for workers who have been overlooked for too long,” said Martin. “I’m excited to help shape products that are inclusive, intuitive, and truly responsive to how people earn today.”

Martin will lead product efforts across expanding financial products and services, faster embedded money movement options, and customer loyalty programs. She will help advance Ualett’s vision to become a long-term financial partner for gig workers. While the number of gig workers continues to grow, most financial products are still designed for W2 employees. Ualett is the market leader of a new wave of platforms rethinking financial infrastructure from the ground up with a focus on flexibility, mobile access, and inclusion. Martin’s appointment signals both Ualett’s momentum and the broader market shift toward serving the realities of modern independent work.

About Ualett:
Ualett is a leading financial technology company offering tailored cash advance solutions for gig economy workers, including rideshare drivers, delivery drivers, and small business owners. With over 365,000 users, Ualett is committed to helping independent contractors achieve financial flexibility through personalized, secure financial services that meet their unique needs.

Learn more at https://ualett.com/.