From Click to Cart: PhotoDay Lands Investment to Scale AI-Driven Photo Platform from Serent Capital

AUSTIN, Texas & SAN FRANCISCO--(BUSINESS WIRE)--PhotoDay, a leading software platform for volume photographers, announced today that it has secured a significant growth investment from Serent Capital, a growth-focused private equity firm with a strong track record of supporting founder-led B2B software companies. The partnership will support PhotoDay’s mission to transform the volume photography industry through continued investment in innovation, customer experience, and product development.

PhotoDay was founded to simplify and modernize the traditional school, sports, and event photography process. Its end-to-end platform streamlines photographer workflows, elevates the parent buying experience, and integrates seamlessly with photo print labs. With signature features like FaceFind® facial clustering, Dashboard App, Capture App, and smart marketing tools, PhotoDay has become an indispensable platform for thousands of photography studios across the United States.

“Our journey has always been about helping studios focus on what they do best—capturing memories—while we handle the rest,” said Jonathan “JD” Dantes, CEO and Co-Founder of PhotoDay. “Serent’s investment validates our vision and gives us the resources to build even faster, while staying true to our values and commitment to our customers.”

Serent’s investment, combined with hands-on support from its Growth Team, aims to help PhotoDay scale its go-to-market efforts, accelerate development of AI-powered tools, improve platform flexibility, and explore new strategic partnerships. Importantly, PhotoDay will remain an independent platform, a key priority for customers who rely on its studio-first approach.

“PhotoDay is a category leader in sports and youth photography, and we’re thrilled to support the team through its next phase of growth,” said Lance Fenton, Partner at Serent Capital. “Their platform is beloved by customers and consistently drives better outcomes for studios and families alike. We see significant opportunity to bring this best-in-class experience to even more photographers, studios, and parents.”

With customer satisfaction scores in the top percentiles of industry benchmarks, including an NPS of +93 and satisfaction rating of 4.6 out of 5.0, PhotoDay continues to set the standard for ease of use, customer support, and platform innovation.

As part of the partnership, Alex Kovacevic, former CEO of ImageQuix (now Captura) and a respected leader in the volume photography industry, will join PhotoDay’s board as Executive Chairman. He will work closely with the executive team to help shape strategic growth initiatives and offer guidance drawn from his extensive industry experience.

“I’ve admired PhotoDay for years,” said Kovacevic. “Their intuitive user experience, commitment to innovation, and loyal customer base are exceptional. I’m excited to support JD and the entire team as we scale the business and unlock even more value for studios across the country.”

With offices in Austin and San Francisco, Serent is proud to partner with a Founder-led business that is committed to transforming an industry from the ground up by putting photographers, studios, and parents first.

About PhotoDay

PhotoDay is a leading workflow and e-commerce platform for volume photography studios. Designed to eliminate paper forms and manual processes, PhotoDay empowers studios with tools for automated job management, marketing, facial recognition, and direct fulfillment. With thousands of studios using the platform nationwide, PhotoDay is redefining the photography experience for studios and families alike. Learn more at www.photoday.com.

About Serent Capital

Serent Capital is a growth-focused private equity firm investing in capital-efficient, B2B SaaS and technology companies. From its founding, Serent set out to build a distinctly different firm that prioritizes founders and their companies and provides true hands-on resources through its 25+ person Growth Team. Serent’s in-house Growth Team is equipped with a wide range of resources to help companies accelerate growth, including strategic and operational support to drive revenue generation, assistance in building a top-tier executive team, guidance for transformative M&A, and a community of 400+ founders and operating executives. With $5 billion of assets under management, the firm has partnered with over 70 founder-led, industry-changing companies and offers unparalleled hands-on operational support. Discover how Serent Capital is fueling the growth of innovative companies across a range of industries at www.serentcapital.com.