Provi Welcomes Chief Product and Technology Officer to Drive Digital Growth and Innovation in Beverage Alcohol

Qingqing Ouyang joins Provi’s executive team to scale its product and technology capabilities across the wholesale ecosystem

CHICAGO--(BUSINESS WIRE)--Provi, the largest online B2B marketplace for the beverage alcohol industry, has named Qingqing Ouyang as its Chief Product and Technology Officer. Ouyang brings extensive leadership experience from high-growth technology companies and will lead Provi’s ongoing investment in digital innovation to strengthen connectivity across all three tiers of the beverage alcohol industry.

Ouyang has a strong track record in leading technology and business initiatives in dynamic, cross-industry environments. Most recently, she served as Chief Product and Technology Officer at OJO Labs. She previously held leadership roles at Main Street Hub (acquired by GoDaddy), Dell and Oracle.

“We are thrilled to welcome Qingqing to Provi and the broader total beverage industry,” said Taylor Katzman, Founder and CEO of Provi. “Her deep expertise, thoughtful leadership, and track record of innovation will strengthen our ability to deliver technology that simplifies and improves the day-to-day experience for distributors, retailers, suppliers, and control states.”

In her role at Provi, Ouyang will oversee the company’s product, design and engineering functions. She will focus on refining and scaling Provi’s digital solutions to address long-standing industry pain points and drive greater value across the wholesale beverage alcohol ecosystem.

“Provi is addressing a real and persistent need across the beverage alcohol industry, and it’s clear the platform is delivering meaningful value,” said Ouyang. “I’m excited to build on that momentum by scaling our product and technology, building a world-class product and engineering organization, and delivering solutions that help our partners grow through operating more efficiently as well as making smarter business decisions

Ouyang joins Provi’s executive team, reporting directly to Katzman, alongside leaders with experience at top companies across beverage alcohol, CPG, and technology - including Drizly, Beam Suntory, Constellation Brands, and Guayakí Yerba Mate. With a broader team that brings together talent from hospitality, tech, and the beverage industry, Provi is uniquely positioned to continue driving digital innovation across the sector.

About Provi (www.provi.com)

Provi is the largest online B2B marketplace that simplifies the complex process of ordering wholesale alcohol by connecting buyers, distributors, and suppliers. Active in all markets throughout the U.S., Provi’s robust online marketplace improves communication and efficiency between on- and off-premise buyers and distributors. Provi's suite of offerings also includes the Beverage Media properties with an industry legacy dating back to the repeal of prohibition, along with SevenFifty Daily, an award-winning industry publication discussing the beverage alcohol business and culture.