Affinity Federal Credit Union Announces Key Leadership Recognition and Promotions

BASKING RIDGE, N.J.--(BUSINESS WIRE)--Affinity Federal Credit Union (“Affinity”) is pleased to announce several strategic leadership promotions, effective June 1, 2025, that reflect the organization’s ongoing commitment to operational excellence and member wellbeing.

Pam Cohen has been promoted to Chief Operating Officer (COO). This new title reflects the broad impact of her work across the organization. In her expanded role, Pam will oversee the credit union’s daily operations, including Lending, Loan Administration, Digital Branch, Risk Operations, Marketing, People & Culture, Financial Wellbeing, and more. She will also continue building strong cross-functional relationships to enhance the member experience.

MaryAnne Melanson has been promoted to Vice President, Strategy and Internal Communications. MaryAnne will continue to lead the development of Affinity’s organizational strategic plan and internal communications strategy while supporting board relations.

Ryan Marosy has been promoted to Vice President of Marketing. In this role, Ryan will lead brand strategy, marketing operations, and member acquisition efforts. Since joining Affinity, Ryan has spearheaded a digital-first transformation of the marketing team, introduced a performance-driven culture, and improved member engagement through personalization and technology enhancements.

Affinity is also pleased to announce Jack Allison, Chief Digital, Payments & Technology Officer, was recently honored as a 2025 Philadelphia Titan 100. The Titan 100 program recognizes Philadelphia’s most accomplished business leaders in their industry using criteria that include demonstrating exceptional leadership, vision, and passion.

“I want to extend my heartfelt congratulations to Pam, MaryAnne, Ryan, and Jack on their well-deserved achievements,” said Kevin Brauer, CEO of Affinity Federal Credit Union. “Each of them exemplifies the vision, leadership, and commitment to excellence that drives Affinity forward. These advancements not only recognize their individual contributions but also strengthen our ability to innovate, grow, and create even greater value for our members and communities.”

About Affinity Federal Credit Union

Affinity Federal Credit Union is a full-service financial institution, member-owned and community-focused, with a mission to nurture your financial wellbeing. With 20 branches across the tri-state area, Affinity is the largest credit union headquartered in the state of New Jersey, proudly ranking in the top 2% of all credit unions in terms of asset size.¹ The Affinity difference is about people helping people on a deeper level and understanding what YOU need to make your unique dreams a reality. For more information, please visit www.affinityfcu.com.

¹ Source: NCUA.gov. Using the “Credit Union and Corporate Call Report Data” found here: https://www.ncua.gov/analysis/credit-union-corporate-call-report-data