Affinity Federal Credit Union Recognized with Multiple Industry and Community Awards in 2025

BASKING RIDGE, N.J.--(BUSINESS WIRE)--Affinity Federal Credit Union (“Affinity”) is proud to announce a series of prestigious awards and recognitions received in 2025. The organization won 12 awards and honors throughout the year, underscoring its continued commitment to financial wellbeing, community impact and operational excellence. The honors are from respected industry publications, community organizations, and national evaluators and cover a range of areas, including excellence across lending, savings, leadership, wellbeing, and advocacy.

Throughout the year Affinity was honored with the following awards and recognition:

• The Healthier Somerset Driving Change Award for its commitment to improving community wellbeing
• The Best Credit Unions for Personal Loans by WalletHub & MarketWatch’s Accounts with the Best APYs highlighting its competitive loans and customer service
• The Wall Street Journal BuySide Award, recognizing the SmartStart Savings account for the third consecutive year
• Excellence in Promoting Savings and Financial Empowerment, awarded by the organizers of America Saves Week
• A Best-in-State Credit Union by Forbes, underscoring the continued focus on delivering value to members
• Affinity was also named a finalist in Community Choice’s (Monmouth, NJ) Community Choice Awards

In addition to the organization’s honors, three Affinity leaders were recognized individually for their leadership, impact, and commitment to wellbeing. Grant Gallagher received the Wellbeing Champion Award from Gallup, honoring his leadership in advancing wellbeing initiatives for Affinity members. Pam Cohen was named to the NJBIZ Executive Excellence Awards list, recognizing her strategic leadership, professional achievements, and influence within the New Jersey business community. Jack Allison was named as a 2025 Philadelphia Titan 100, recognizing his work as the tri-state area’s most accomplished business leaders in their respective industries. Together, these individual accolades reflect the strength of Affinity’s leadership team and commitment to excellence for members.

“These recognitions reflect the incredible work of our entire team and our unwavering focus on serving members and communities with purpose,” said Kevin Brauer, CEO of Affinity Federal Credit Union. “We are especially proud to see our people and our mission-driven approach recognized across such a wide range of respected organizations. These awards validate our belief that financial institutions can drive meaningful change while delivering exceptional value.”

Affinity’s mission is rooted in nurturing financial wellbeing and building lasting relationships with members and communities. Each award reinforces the credit union’s commitment to helping people make confident financial decisions, supporting long-term financial health, and leading with integrity.

About Affinity Federal Credit Union

Affinity Federal Credit Union is the largest credit union headquartered in New Jersey, proudly serving members with over 20 branches across the tri-state area. Ranked among the top 2% of all credit unions nationwide by asset size, Affinity offers a full range of banking, lending, and financial education resources designed to help members achieve lasting financial security. Guided by a mission to improve financial wellbeing, Affinity is a member-owned, community-focused institution built on the philosophy of people helping people, empowering individuals and families to reach their unique financial goals. Learn more at www.affinityfcu.com.