Tour24 Hires Industry Veteran Mike Davis as Chief Sales Officer

Strategic Hire to Accelerate Growth and Champion Self-Guided Tour Technology as a Must-Have for Staying Competitive in Today’s Leasing Landscape

BOSTON--(BUSINESS WIRE)--Tour24, the leading self-guided tour app for apartments, today announced the appointment of Mike Davis as a Chief Sales Officer. A proven sales leader with over 16 years of multifamily experience, Davis brings a strong track record of accelerating revenue, building high-performance teams, and driving strategic growth. During his recent tenure at Knock, Davis served as Vice President of Sales, where he helped scale the company through a six-fold revenue increase. His combination of sales expertise and industry insight make him a powerful addition to the Tour24 leadership team.

“With extensive experience in the industry, Mike brings a deep understanding of how technology can transform leasing operations and meet the evolving expectations of today’s renters,” said Georgianna W. Oliver, founder and CEO of Tour24. “His leadership will be invaluable as demand for self-guided tours and self-service technology continues to grow. We’re confident that Mike’s depth of sales and leadership experience will help us elevate the leasing and touring experience for both leasing teams and prospects, driving meaningful results for our partners and setting new standards across the industry.”

A United States Marine Corps veteran with a Business degree from San Diego State University, Davis is known for his consultative style and ability to transform opportunities into long-term customer success. Davis has consistently built teams that stand out for their energy, drive, and relentless focus on delivering value.

“Centralization is the Holy Grail in the multifamily industry, and Tour24 is the perfect tool to close critical gaps in productivity,” Davis says. “I had the chance to work with the incredible Tour24 team last year, and it was clear they were doing things the right way. When I reconnected with the leadership team earlier this year, it was immediately obvious this was the right next step. I’m thrilled to help lead the company into its next phase of growth.”

About Tour24

Tour24 is the multi-award-winning app for apartment owners and operators offering self-guided tours. The solution provides future renters easy access to self-guided tours via a custom, in-person, interactive and audio/visual tour experience. Tour24 integrates with existing technology stacks, and is the most comprehensive solution available today. Led by a high-caliber team of industry experts, Tour24 delivers more traffic, more tours, and ultimately more leases. The company is based in Boston and is privately held. Learn more at tour24.io.