Technology Veteran Joins Coke Florida Leadership Team

Guillermo Mora to help build Coke Florida’s supply chain automation capabilities

TAMPA, Fla.--(BUSINESS WIRE)--Coca-Cola Beverages Florida, LLC (“Coke Florida”) announces Guillermo Mora has joined the company as Senior Director, Supply Chain and Logistics Technology.

An industry veteran with deep expertise in both the operations and technology sides of Supply Chain and Logistics, Guillermo’s career has been rooted in the Retail and Consumer Packaged Goods sector. He most recently served as Director of Delivery at o9 Solutions, leading the implementation of retail allocation and merchandise financial planning systems for multi-billion-dollar clients. Guillermo also spent nearly a decade at Under Armour, where he held multiple leadership roles, including Director of IT, Business Partner.

He holds a Bachelor of Business Administration in Supply Chain Management from California State University, Long Beach.

Gerald Charles Jr, Coke Florida’s Senior Vice President, Chief Information Officer shared, “I am excited to welcome Guillermo to the Coke Florida team. His experience on both the operations and technology sides will help us in building scalable technology roadmaps in close collaboration with key ecosystem partners – critical skills in achieving the enterprise capability we need to deliver profitable growth.”

As the Florida Coca-Cola bottler, Coke Florida’s supply chain and logistics footprint includes 4 manufacturing facilities and 18 distribution operations. “I'm excited to join Coca-Cola Florida at such a pivotal time for supply chain innovation. Leveraging advanced Supply Chain technology, we have a tremendous opportunity to enhance efficiency, resilience, and service across our network. I look forward to driving digital transformation that supports our teams, strengthens our partnerships, and ensures we deliver excellence to customers and communities across Florida,” said Mora.

About Coca-Cola Beverages Florida, LLC

Coca-Cola Beverages Florida, LLC (Coke Florida) is the sixth largest Coca-Cola bottler in the United States. Coke Florida makes, sells, and distributes products of The Coca-Cola Company in an exclusive territory that covers over 21 million consumers across 47 counties in Florida. The company employs over 5,000 associates and operates four GreenCircle Certified manufacturing facilities and eighteen distribution centers. Founded in 2015 and headquartered in Tampa, Coke Florida is one of the largest Black-owned businesses in the United States. In 2025, Coke Florida was recognized as a US Best Managed Company Gold Standard Winner by Deloitte Private and The Wall Street Journal. To learn more, visit www.cokeflorida.com.