-

Taiwan Excellence Award-Winning Brands Featured at AUTOMATE 2025 Express Optimism for Ongoing Collaboration With U.S. Companies

DETROIT--(BUSINESS WIRE)--The 15 advanced technology, award-winning companies selected by Taiwan Excellence to showcase their innovative products and services in May at AUTOMATE 2025 were openly optimistic about increasing business and partnerships in the U.S. – as reported by brand representatives.

"This demonstrates the strong and enduring partnerships between Taiwan and the United States in helping strengthen domestic manufacturing through smart, AI-integrated robotic solutions."

Share

Participating in AUTOMATE 2025, the global automation show held this year in Detroit, was a first for Taiwan Excellence, an annual award program for innovative Taiwanese products, incorporating the theme of “Advancing Robotics with Taiwanese Precision.”

“Several of the companies featured by Taiwan Excellence also had booths at this year’s show,” shared Dennis Yen-Feng Lei, director general of the Taipei Economic and Cultural Office of Chicago. “This demonstrates the strong and enduring partnerships between Taiwan and the United States in helping strengthen domestic manufacturing through smart, AI-integrated robotic solutions.”

Taiwan Excellence was also grateful to receive a warm welcome to Detroit from Automation Alley COO Pavan Muzumdar, who spoke at its Product Launch during the AUTOMATE show.

“The opportunities for collaboration between Taiwan and Michigan are not only exciting – they are essential,” said Muzumdar. He further described that Michigan’s legacy in manufacturing and its growing strength in Industry 4.0 technologies, shares that same spirit of innovation and reinvention with Taiwan.

Top Taiwanese brands in robots and AIoT showcased smart manufacturing solutions, including cobots with AI and embedded vision system, high-sensitivity safety skin for robots, precision components, and Industrial computer/ICT control system for automation. Their solutions also demonstrated Taiwan’s strength in advancing robotics, motion control, and intelligent automation tailored for high-efficiency industrial applications.

Brands exhibited included: AAEON, APLEX, FATEK, HIWIN, JUMBO LASER, LEANTEC, MiTAC, NOVAKON, PLANET, SYNTEC, TBI MOTION, TECHMAN ROBOT, TOUCHÉ SOLUTIONS, TOYO ROBOT and TRANSCEND.

AUTOMATE attendees described that they were interested in the products being offered and the information was helpful for their companies to consider further business cooperation. Buyers from local manufacturing facilities in the automotive and aerospace industries inquired specifically to seek cooperation on optimizing production processes.

For more information, and a full list of the Taiwan Excellence award winning brands at AUTOMATE 2025, visit TaiwanExcellenceAutoUSA.org.

About Taiwan Excellence

The Taiwan Excellence Awards were established in 1993 by Taiwan’s Ministry of Economic Affairs (MOEA) to recognize and celebrate the exceptional achievements of Taiwan’s most innovative products. Each year, eligible products go through a rigorous selection process that assesses their products based on four important factors: research and development, design, quality, and marketing with the key criterion of being Made in Taiwan. The Taiwan Excellence mark has gained global recognition as a prestigious symbol of quality and design, effectively showcasing Taiwan’s impressive product innovation. For more information, please visit www.taiwanexcellence.org/en.

The Taiwan Excellence Pavilion at AUTOMATE 2025 is organized by the Taiwan International Trade Administration (TITA) and the Taiwan External Trade Development Council (TAITRA).

Contacts

Media Contacts
Lilly Chen
Taiwan External Trade Council (TAITRA)
Tel: +886-2-2725-5200 ext.1374
lillychen@taitra.org.tw

Margaret Blohm, APR
Margaux & Associates, LLC
313-377-0735 cell
mblohm@margauxpr.com

Taiwan Excellence


Release Versions

Contacts

Media Contacts
Lilly Chen
Taiwan External Trade Council (TAITRA)
Tel: +886-2-2725-5200 ext.1374
lillychen@taitra.org.tw

Margaret Blohm, APR
Margaux & Associates, LLC
313-377-0735 cell
mblohm@margauxpr.com

More News From Taiwan Excellence

Taiwan Excellence to Introduce 15 Award-Winning Taiwanese Advanced Technology Brands at AUTOMATE 2025

DETROIT--(BUSINESS WIRE)--Taiwan Excellence to showcase 15 leading technology brands at AUTOMATE 2025 -- "Advancing Robotics with Taiwanese Precision" in Booth 2646, May 12-15....

Taiwan Excellence Draws Interest and Discussion From Automotive Leaders for 10 Award-winning Taiwanese Brands

DETROIT--(BUSINESS WIRE)--In October, Taiwan Excellence introduced 10 leading Taiwanese brands to attendees of Automotive USA 2024 in Detroit. This year’s theme of “Accelerating Progress: Forging the New Automotive Era through Technology and Partnerships” drew interest and discussion with automotive leaders and potential partners. The three-day event began with a VIP Executive Forum with presentations by leaders of five of 10 award-winning Taiwanese brands, followed by informal roundtable discu...

Taiwan Excellence Showcases 10 Premiere Taiwanese Brands at Automotive USA 2024

DETROIT--(BUSINESS WIRE)--Taiwan Excellence believes that only innovation can bring about change for a better life....
Back to Newsroom