Outreach Supercharges AI Revenue Agents with New Data Partnerships

Combines power of first- and third-party data to deliver insights across AI workflows

SEATTLE--(BUSINESS WIRE)--Outreach, the AI Sales Execution Platform built for intelligent revenue workflows, today announced its data partner ecosystem to bring even more third-party signals in to power its AI Agents.

Leading data providers including ZoomInfo, Cognism, SalesIntel, Warmly, LeadIQ, MadKudu, and SMARTe, will join Explorium in the Outreach data partner ecosystem.

“As both a customer and partner, we’re excited to partner with Outreach to empower their AI Agents through bringing the best data from ZoomInfo into the Outreach platform,” said Ali Sadat, SVP Product Management at ZoomInfo. “Data is the backbone of AI and together, we’ll increase seller efficiency and productivity.”

Outreach uses its proprietary first-party data and third-party data including firmographics, contact details, and real-time buying signals, to power the AI Agents that enable use cases across the entire customer lifecycle, and deliver relevant insights and next best actions to sellers. With this unified data across their customers, organizations can execute highly targeted and autonomous sales plays that drive the highest conversions.

“By partnering with industry leaders, we’re enabling our customers to get the best signals and data quality to orchestrate revenue workflows,” said Nithya Lakshmanan, Head of Product at Outreach. “Our customers use a range of data providers, and our goal is to meet them where they are. The signals from these providers will deliver unparalleled insights that will enable our AI Agents to execute with high precision and guide sellers to take right actions at the right time.”

The data partner integrations will be available to customers in the Outreach Marketplace Reach out to your Outreach rep to learn more or meet with Outreach in-person at Unleash 2025 from June 9-11.

About Outreach

Outreach is the first and only AI Sales Execution Platform built for intelligent revenue workflows. Built on the world’s largest foundation of customer interactions and go-to-market team data, Outreach gives teams the tools they need to design, execute, and continuously improve a revenue strategy that is disciplined, achievable, and optimized for every stage of the customer journey. The world’s most effective revenue organizations, including Okta, SAP, Siemens, Snowflake, and Verizon use Outreach to power workflows, put customers at the center of their business, and win in the market. Outreach is a privately held company based in Seattle, Washington, with offices worldwide. To learn more, please visit www.outreach.io.