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SIXT Named the Best Rental Car Company in USA TODAY 10Best Reader’s Choice Awards

Premium mobility provider earns top recognition, adding to growing list of travel industry accolades

FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--SIXT, a global leader in premium mobility services, has been named the #1 Rental Car Company in the United States as part of the 2025 USA TODAY 10Best Readers’ Choice Awards. The annual awards spotlight the best in travel and hospitality, as voted by readers. This year, SIXT took the top honor in the rental car category, earning praise for its elevated customer experience, premium fleet, and continued growth across North America since launching operations in 2011.

This recognition underscores SIXT’s commitment to delivering a modern, customer-first approach to car rental. Travelers continue to choose SIXT for its upscale vehicle selection, seamless booking experience, and best-in-class customer service at more than 100 branches across the U.S., including more than 50 U.S. airports.

Tom Kennedy, President, SIXT North America: “We are honored to be named the #1 rental car company by USA TODAY readers. This recognition reflects the dedication of our team members who go above and beyond to create exceptional experiences for our customers every day and motivates us to continue raising the bar on customer experience.“

The 10Best award adds to a growing list of recent industry recognition for SIXT, including:

In just a little over a decade, the United States has become the most important growth market for SIXT. Today, SIXT operates more than 100 rental branches in 25 states, employs more than 2,000 team members, and now serves 51 of the most important airports across the country. In addition, by launching operations in Canada in 2022, SIXT is tapping into another billion-dollar market that also offers potential for synergies with its U.S. operations.

Recent branch openings include Seminole Hard Rock Hotel & Casino in Hollywood, FL; Miami Dadeland Mall, New York City Brooklyn, New Orleans Downtown and Louis Armstrong International Airport, among others.

Our team is committed to customer satisfaction. See how we performed in the J.D. Power 2024 North America Rental Car Satisfaction Study.

About SIXT

Sixt SE with its registered office in Pullach near Munich, is a leading international provider of high-quality mobility services. With its products SIXT rent, SIXT share, SIXT ride and SIXT+ the company offers a uniquely integrated premium mobility service across the fields of vehicle and commercial vehicle rental, car sharing, ride hailing and car subscriptions. The products can be booked, among others, through the SIXT App, which also contains the services of its renowned mobility partners. SIXT has a presence in more than 100 countries around the globe. The company offers its customers experiences that inspire and exceed their expectations – through a lived culture of innovation, a consistent premium offering in terms of fleet and service, and an attractive price-performance ratio. The Group achieved consolidated earnings before taxes of EUR 335.2 million in 2024 and a significant increase in consolidated revenue to reach for the first time EUR 4.00 billion. Sixt SE has been listed on the Frankfurt Stock Exchange since 1986 (ISIN ordinary share: DE0007231326, ISIN preference share: DE0007231334). For more information, please visit https://about.sixt.com/en/

Contacts

Zimmerman PR, sixt@zimmerman.com

Joseph Gerbino, SIXT, us-communications@sixt.com

Industry:

SIXT

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Contacts

Zimmerman PR, sixt@zimmerman.com

Joseph Gerbino, SIXT, us-communications@sixt.com

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