Superside Launches Custom AI Image Models, Delivering Brand Consistency at Scale

New AI-powered offering delivers 10x faster image production, 85% cost savings, and 100% brand consistency

BOSTON--(BUSINESS WIRE)--Superside, the leading AI-powered creative services company, today announced the launch of its Custom AI Image Models, a new offering that transforms how companies create brand-consistent visuals at scale. Built as a Figma plug-in and fine-tuned on a brand’s assets, the new solution allows teams to generate visuals instantly, accelerating the entire marketing engine and enabling a faster return on investment.

Creative teams face major hurdles including high-costs, production timelines that don’t move fast enough for today’s pace of business, and a struggle to maintain brand consistency at scale. Traditional methods are time-consuming and expensive, while generic AI tools produce off-brand visuals that require heavy editing. Superside’s Custom AI Image Model service solves these challenges by delivering assets 10x faster, cutting costs by up to 85%, and ensuring brand-aligned visuals. As a result, it frees up designers to focus on strategy and innovation instead of repetitive production tasks.

Superside’s Custom AI Models are available as part of its subscription model and can be accessed through the company’s integrated workflows or directly via a Figma plug-in. Superside trains each unique model on the company’s brand parameters and guidelines. Once the AI model is trained, users can generate high-quality photographic, illustrated, 3D, or character-based visuals quickly which can be used for a varied menu of use cases, from product marketing and brand storytelling to multi-channel marketing and advertising campaigns.

Superside’s Custom AI Image Model offerings include:

• Instant image generation via Figma plug-in providing access to unlimited image generation on-demand through their trained model.
• AI Prompt assistance making it easier for anyone across the organization to access on-brand creative without the need for sophisticated prompt expertise.
• Creative oversight from Superside’s design team to refine and elevate AI outputs, as needed.
• Private, secure hosting ensuring that each model is unique and only accessible by the client it is created for.

“AI is a powerful creative partner, but creatives are overwhelmed. Today’s oversaturated market of AI tools offers infinite possibilities, yet few guardrails—making it nearly impossible to stay on brand without significant manual effort,” said Phil Maggs, Director of Generative AI Excellence at Superside. “With Custom AI Models, we enable on-demand creation of brand-consistent imagery that reflects not only visual identity but also the unique taste and eye of the designer. We’ve made this experience seamless in Figma - where designers already work - ensuring better collaboration, smoother workflows, and faster turnaround.”

“With Custom AI Image Models, we’re not just giving companies content faster—we’re giving them freedom,” said Fredrik Thomassen, Co-Founder and CEO of Superside. “We’re eliminating the headaches associated with bloated production timelines, inconsistent creative, and ever-increasing costs. Custom AI Image Models put the power of AI into the hands of marketers and creatives without sacrificing brand integrity.”

Through this launch, Superside is bridging the gap between creative excellence and operational efficiency, helping brands unlock new levels of scalability without compromising visual identity.

To learn more about Custom AI Image Models, visit our blog.

About Superside

Superside is the world’s leading AI-powered creative service. Built to be an extension of in-house teams, Superside delivers fast, scalable, world-class creative solutions to over 450 globally-renowned companies such as Amazon, Meta, Salesforce and Google.
Since 2015, Superside has been at the forefront of reimagining how great creative is made, driven by technical innovation and a culture that attracts the world’s best creative talent. As the world wrestles with AI, Superside is shaping its future in the creative industry, providing enterprises with world-class AI-powered services that keep businesses competitive now and beyond.