Venu Holding Corporation Finalizes Land Acquisition for $100M, Multi-Season Amphitheater in El Paso, TX

Official Groundbreaking Ceremony Anticipated for Fall 2025

COLORADO SPRINGS, Colo.--(BUSINESS WIRE)--Venu Holding Corporation ("VENU" or the “Company”) (NYSE American: VENU), a developer, owner, and operator of upscale live music venues and premium hospitality destinations, has closed on the 20-acre property for its 12,500-seat multi-season outdoor music venue in El Paso, TX, Sunset Amphitheater at El Paso. Construction on the premium destination is anticipated to begin Summer 2025 and an official Groundbreaking Ceremony is anticipated for Fall 2025.

The $100 million development is set to be built as part of a public-private partnership between VENU and the City of El Paso. Situated within the vibrant Cohen Entertainment District in Northeast El Paso, the state-of-the-art venue will sit at the base of the Franklin Mountains and is poised to become a regional landmark, attracting music fans from across the Southern United States and Northern Mexico.

“Here we go!” says J.W. Roth, Founder and CEO of VENU. “A huge thank you to Mayor Johnson and the El Paso City Council for their diligence and support throughout this process. We’re excited to officially plant roots and bring this unparalleled entertainment destination to El Paso.”

"This is a major milestone for El Paso. The Sunset Amphitheater will be a destination unlike any other in our region—one that showcases our city’s unique landscape while driving economic growth, creating jobs, and bringing world-class entertainment to the borderland. We are proud to partner with VENU on a project that will redefine what’s possible in Northeast El Paso,” said City of El Paso Mayor Renard U. Johnson.

Backed by a $31.5 million performance-based incentive package from the City of El Paso, Sunset Amphitheater at El Paso is anticipated to open in 2026 and projected to generate more than $2 billion in economic impact in the first 10 years of operation—fueling job creation, tourism, and long-term prosperity across the region.

About Venu Holding Corporation

Venu Holding Corporation ("VENU") (NYSE American: VENU), founded by Colorado Springs entrepreneur and 2023 VenuesNow All-star, J.W. Roth, is a premier hospitality and live music venue developer dedicated to crafting luxury, artist-centric, experience-driven entertainment destinations. VENU’s campuses in Colorado Springs, Colorado, and Gainesville, Georgia, each feature Bourbon Brothers Smokehouse and Tavern, The Hall at Bourbon Brothers, and unique to Colorado Springs, Notes Eatery and the 9,570-seat Ford Amphitheater. Expanding with new multi-season Sunset Amphitheaters in Oklahoma and Texas, VENU’s upcoming large-scale venues will host between 12,500 and 20,000 guests, continuing VENU’s vision of redefining the premium live entertainment experience. Click here to view our company overview.

VENU has been recognized nationally by The Wall Street Journal, The New York Times, Denver Post, Billboard, VenuesNow, and Variety for its innovative and disruptive approach to live entertainment. Through strategic partnerships with industry leaders such as AEG Presents and NFL Hall of Famer and Founder of EIGHT Elite Light Beer, Troy Aikman, VENU continues to shape the future of the entertainment landscape. For more information, visit venu.live

Forward-Looking Statements

Certain statements in this press release constitute "forward-looking statements" within the meaning of the federal securities laws. Words such as "may," "might," "will," "should," "believe," "expect," "anticipate," "estimate," "continue," "predict," "forecast," "project," "plan," "intend" or similar expressions, or statements regarding intent, belief, or current expectations, are forward-looking statements. While the Company believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to us on the date of this release. These forward-looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including without limitation those set forth in the Company's filings with the SEC, not limited to Risk Factors relating to its business contained therein. Thus, actual results could be materially different. The Company expressly disclaims any obligation to update or alter statements whether as a result of new information, future events or otherwise, except as required by law.