HTeaO Partners with Alex’s Lemonade Stand Foundation to Support the Fight Against Childhood Cancer

Throughout May, guests can round up their total or host their own lemonade stand to make a difference

FORT WORTH, Texas--(BUSINESS WIRE)--This May, HTeaO is proud to support Alex’s Lemonade Stand Foundation (ALSF) as part of its ongoing commitment to Brewing Purpose. The nation’s leading iced tea franchise is inviting customers to join the fight against childhood cancer by rounding up their total at checkout or hosting their own lemonade stand to raise additional funds and awareness.

As a visual symbol of this effort, HTeaO will swap out its signature blue straws for yellow straws throughout the month of May, giving a nod to gold, the color most commonly associated with pediatric cancer awareness.

Alex’s Lemonade Stand Foundation is the largest independent childhood cancer charity in the U.S. focused on funding critical research and supporting families. Since young founder Alex Scott hosted her first lemonade stand in 2000, ALSF has raised over $300 million, funded more than 1,500 research projects at nearly 150 institutions across North America and Europe, and helped over 15,000 families, including to access the care they need through programs like Travel For Care.

“Brewing Purpose is about serving our communities in ways that go far beyond our product,” said Heath Nielsen, President at HTeaO. “Alex’s Lemonade Stand Foundation is doing extraordinary work, and this partnership gives our guests the opportunity to join a powerful movement that’s helping children and families across the country.”

All month long, HTeaO customers can visit any location and round up their purchase to the nearest dollar, with 100% of those proceeds going directly to ALSF. Guests will also find in-store signage featuring a QR code that links to step-by-step instructions for setting up a personal fundraising page and hosting their own lemonade stand. Participants can even request a free packet of lemonade stand materials to be delivered directly to their home.

“We are delighted that HTeaO has chosen to partner with us this May!” said Liz Scott, Alex’s mom and Co-Executive Director at Alex’s Lemonade Stand Foundation. "We are so grateful to be joined by a community of franchisees coming together to help end childhood cancer.”

Childhood cancer is the leading cause of death by disease for children in the U.S., yet research for pediatric cancers remains significantly underfunded. With the support of partners like HTeaO and its customers, ALSF continues to fill critical research gaps and bring hope to families nationwide.

To get involved, visit any HTeaO location during the month of May to round up your total or scan the in-store QR code to launch your own lemonade stand fundraiser.

About HTeaO

HTeaO, the leading iced tea franchise in the United States, has ascended as a frontrunner within this niche, a growing category within the beverage industry. With a cost-effective, highly-attractive business model, the brand operates their own supply chain, resulting in significantly reduced costs of goods. Offering a range of ultra-premium tea, water, and coffee products, HTeaO caters to customers both in-store and through convenient drive-thru services. Each location boasts 20+ meticulously crafted flavors of sweetened and unsweetened tea, made using a proprietary water filtration system and 100% natural ingredients. In January 2023, HTeaO announced a minority partnership with two Dallas-based private equity firms, Crux Capital and Trive Capital, signaling a strategic move for stable expansion. Hitting a significant milestone of 100 locations in early 2024, HTeaO is on the path of continued growth. HTeaO believes in fostering an atmosphere where all are welcoming, and takes pride in its commitment to giving back to its local communities. For more information on franchise opportunities, please visit https://HTeaO.com/franchise/.

About Alex’s Lemonade Stand Foundation

Alex's Lemonade Stand Foundation (ALSF) emerged from the front yard lemonade stand of 4-year-old Alexandra “Alex” Scott, who was fighting cancer and wanted to raise money to find cures for all children with cancer. By the time Alex passed away at the age of 8, she had raised $1 million. Since then, the Foundation bearing her name has evolved into a worldwide fundraising movement and the largest independent childhood cancer charity in the U.S. ALSF is a leader in funding pediatric cancer research projects across the globe and providing programs to families affected by childhood cancer. For more information, visit AlexsLemonade.org.