Object First Launches Pay-Per-Use Consumption Model for More Flexible Immutable Storage

Customers in the USA can now choose the Consumption Model or a traditional CapEx Purchase

SAN DIEGO--(BUSINESS WIRE)--VeeamON--Object First, the provider of Ootbi (Out-of-the-Box-Immutability), the ransomware-proof backup storage appliance purpose-built for Veeam^®, today announced a new Consumption model in the USA. Customers, Resellers, and Service Providers now have the flexibility to choose the traditional CapEx model or the modern pay-per-use Consumption model, which offers secure, simple and powerful immutable backup storage without any up-front investments or hardware lifecycle costs.

"At Object First, we’re committed to providing the best defense against ransomware by providing immutability for everyone. With the introduction of our Consumption model, we provide flexibility with reduced financial and operational risks and empower businesses of all sizes to adopt Ootbi,” said David Bennett, CEO at Object First. “Whether they choose our Consumption model or the traditional CapEx approach, businesses can ensure their backup data is secure against cyberthreats."

The advantages of the new Consumption model include:

• Pay for What You Use, Grow as Needed: Object First now offers backup capacity from 17 TB to 7 PB with no upfront payment, simple monthly billing and a 1-year subscription. Users can achieve greater cost efficiency with lower per-TB pricing as they scale.
• Hardware Refreshes Included: All technology refreshes, service, support, and software updates are included. Customers do not pay for the appliances themselves—just for the storage that is used.
• Predictable Billing and Management: Customers can accelerate backup improvements with minimal upfront investment. With Object First's Storage Calculator, expert support, and access to an experienced partner network, customers can reduce the risk of over- or under-sizing.

Object First takes the risk out of storage capacity planning, leveraging its unique object storage sizing tools. Technical experts consult with customers and partners to accurately determine backup storage needs for the coming years, ensuring customers do not under- or over-size their environments. Customers are guaranteed continuous access to the latest software, OS, and firmware updates, plus expert technical support and on-site service.

The new Consumption model also allows Service Providers to deploy Ootbi on-premises in their own datacenters without major upfront investments—allowing them to easily scale BaaS (Backup-as-a-Service) and DRaaS (Disaster Recovery-as-a-Service) offerings while maintaining the highest levels of security and compliance.

“We’ve been building our own immutable storage for SMBs who couldn’t justify the upfront cost of enterprise solutions,” said Matt Bullock, VP of Technical Sales at Prodatix. “With Object First’s new Consumption model, we no longer have to. It removes CapEx barriers, makes true immutability more accessible, and gives us a strong alternative for both our customers and our own datacenter.”

Try Ootbi (Out-of-the-Box Immutability) Today
To learn more about why Ootbi by Object First is the best storage for Veeam, request a demo here. Or, visit objectfirst.com and follow the company on LinkedIn and Instagram.

Object First at VeeamON 2025
Get a first look at the Ootbi Consumption Model — watch the live stream from the VeeamON show floor today at 10:30 AM PT. Plus, explore the latest appliances introduced on April 2. Get the full details of Object First’s VeeamON participation here.

About Object First
Ransomware-proof and immutable out-of-the-box, Ootbi by Object First delivers secure, simple, and powerful backup storage for Veeam^® customers. The appliance can be racked, stacked, and powered in 15-minutes. Ootbi is built on immutable object storage technology designed and optimized for unbeatable backup and recovery performance. Eliminate the need to sacrifice performance and simplicity to meet budget constraints with Ootbi by Object First.