Southeastern Grocers Selects Net Conversion as Media Agency of Record

ORLANDO, Fla.--(BUSINESS WIRE)--Independent marketing and analytics agency Net Conversion has been named “Media Agency of Record (AOR)” for Southeastern Grocers, LLC (SEG), parent company and home of Harveys Supermarket and Winn-Dixie. The agency will be responsible for media planning and buying, media analytics, and advanced analytics to deliver data-driven solutions that fuel customer loyalty, acquisition, and growth.

Net Conversion’s selection followed a competitive review process, where the agency’s innovative approach to “doing more with less” resonated strongly with SEG’s vision for growth.

“We are committed to finding innovative ways to connect with our customers and ultimately, enhance their shopping experience,” said Adam Kirk, Chief Customer and Digital Officer for Southeastern Grocers. “Partnering with Net Conversion allows us to utilize their expertise in strategic storytelling and digital engagement, ensuring our brand reaches the right audience at the right time. Their methodology will be instrumental in leveraging our first-party data for targeted media campaigns, driving new customer acquisition, and achieving comprehensive sales attribution. Together, we are building meaningful relationships with our neighbors, delivering exceptional value while driving authentic loyalty and growth.”

Net Conversion will leverage its proprietary “MORE” methodology—Model-centric, Omnichannel, Results-based, and Experiment-driven—to drive SEG’s growth. This approach will focus on enhancing loyalty among core customers through targeted promotions and rewards, while attracting new customer segments through the grocer’s digital experiences and omnichannel media strategies.

“SEG is a cornerstone of the communities it serves, and we are thrilled to partner with them to navigate the complexities of the modern grocery landscape,” said Ryan Fitzgerald, Founder & CEO of Net Conversion. “We understand the importance of delivering personalized and relevant experiences to SEG’s diverse customer base. Our goal is to leverage advanced analytics and innovative media strategies to drive measurable growth and strengthen the grocer’s position in the market. We will focus on growing loyalty by understanding and engaging high-value customer segments as well as reaching new customers through data-driven digital strategies.”

The partnership will focus on several key initiatives:

• Growing Loyalty
• Acquiring New Customers
• Stimulating Demand
• Holistic Measurement
• Innovative Integrations

“We are thrilled to partner with SEG to elevate their media strategy and forge more meaningful connections with their customers,” added Kristina Canada, CMO of Net Conversion. “In a rapidly evolving market, SEG’s commitment to delivering exceptional value and experiences to its loyal shoppers and attracting new audiences is clear. We are particularly impressed with their forward-thinking approach. We are confident our insights-led methodology and focus on customer engagement will drive significant results.”

About Net Conversion
We are passionate performance media pioneers. Our analytics-driven agency thrives on disruptive thinking to drive impact, not optics. Fueled by cutting-edge insights, we tap into what your customers want and connect them to your brand. We build holistic datasets through Conversionomics, our proprietary MarTech platform, to relentlessly hold paid media accountable. The result? Real-time peak performance and enduring business transformation.

About Southeastern Grocers
Southeastern Grocers, LLC (SEG), parent company and home of Harveys Supermarket and Winn-Dixie grocery stores, is an omnichannel retailer serving customers in brick-and-mortar grocery stores and liquor stores, as well as online with convenient grocery delivery throughout Alabama, Florida, Georgia, Louisiana, and Mississippi. Harveys Supermarket and Winn-Dixie are well-known and well-respected regional brands with deep heritages, strong neighborhood ties, proud histories of giving back, talented and caring associates, and a strong commitment to providing the best possible quality and value to customers. For more information, visit www.segrocers.com.