IFF Opens Dubai Creative Center With Perfumery Art Studio

Creative Center will focus on co-creation and innovation for the regional perfumery market

DUBAI, United Arab Emirates--(BUSINESS WIRE)--IFF (NYSE: IFF) announced the inauguration of its Scent Dubai Creative Center, a 2,000-square-meter addition to the company’s facility in the Dubai Science Park Laboratory Complex. The added facility strengthens IFF's capabilities to serve customers with leading fragrance innovations in one of the fastest-growing regions in the global scent industry.

"The Middle East is a key market for IFF’s global growth,” said Erik Fyrwald, IFF CEO. “It’s expected to top $7 billion by 2034, thanks to greater online access, increasing disposable income, strong demand for luxury and long-standing cultural ties to smell. The Dubai Creative Center will strengthen our ability to continue winning with customers by delivering leading innovative solutions for local tastes in fine and consumer fragrance even faster."

Complete with cutting-edge technology and resources, the center features artistic and design inspiration from local and regional cultural heritage. It includes a perfumery art studio for co-creation with customers, a majlis—a traditional Middle Eastern sitting room—and an academy for perfumery training. It is also equipped with a semi-industrial production robot to accelerate speed to market. IFF’s Scent Dubai Creative Center will enable the company to cater to the region’s unique and evolving consumer demands, working with customers to create solutions in scent performance, delivery systems and scent engineering, among others.

"Our new creative center features a significant number of evaluation booths for all scent categories, from fine fragrances to home, fabric, and beauty care, along with a full suite of advanced fragrance technologies,” said Ana Paula Mendonça, president of IFF Scent. “This enables our experts to craft fragrances that excel in desirability, superiority and performance, ensuring every scent solution perfectly addresses different consumer touchpoints."

“The center’s perfumery art studio is a local extension of IFF’s Atelier du Perfumeur in Grasse and its Shanghai Perfumery Art Studio,” said Sabrya Meflah, president of fine fragrance, IFF Scent. “These serve as creative spaces where perfumery artists from around the world can demonstrate their leadership and talent alongside local, regional and global brands.”

IFF’s scent team has been present in Dubai for over 15 years. Its creative voice in the Middle Eastern perfumery market has been instrumental in the global expansion of leading regional brands, creating scents that have become global icons beyond the region, supporting the global fine fragrance category growth. IFF’s Dubai Science Park site also serves customers in food and beverage with solutions in taste, food ingredients and food biosciences.

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This press release contains “forward-looking statements” within the meaning of the federal securities laws, including Section 27A of the Securities Act, and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). Forward-looking statements often address expected future business and financial performance and financial condition, and often contain words such as “”plan”, “expect,” “anticipate,” “intend,” “believe,” “seek,” “see,” “will,” “would,” “target,” similar expressions, and variations or negatives of these words. Forward-looking statements by their nature address matters that are, to different degrees, uncertain, such as statements about new facility. The forward-looking statements included in this release are made only as of the date hereof, and we undertake no obligation to update the forward-looking statement to reflect subsequent events or circumstances.

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