Industry Leader Vic Sutter Joins Venu Holding Corporation as Executive Vice President of Operations

A Live Nation veteran, Sutter will drive best-in-class experiences, world-class hospitality, and operational innovation across the rapidly expanding VENU portfolio

COLORADO SPRINGS, Colo.--(BUSINESS WIRE)--Venu Holding Corporation ("VENU" or the “Company”) (NYSE American: VENU), a developer, owner, and operator of upscale live music venues and premium hospitality destinations, today announced the appointment of entertainment and hospitality leader Vic Sutter as Executive Vice President of Operations. Sutter will lead operations across VENU’s premium portfolio, driving growth through elevated culinary programs, enhanced venue amenities, and expanded premium service offerings—supporting VENU’s strategy to create shareholder value through operational excellence.

Sutter joins VENU following a decade with Live Nation, where he oversaw a national portfolio of brands including Brooklyn Bowl and House of Blues, collectively serving more than three million fans annually. His expertise in food, beverage, and premium product strategy has consistently enhanced guest experience and driven operational excellence. Prior to Live Nation, Sutter spent 10 years with luxury hospitality brands across the nation.

"I’ve spent over a decade working alongside Vic and have witnessed his unmatched intentionality and precision,” says Will Hodgson, President of VENU. “Every decision he makes is strategically calculated to drive revenue and elevate the guest experience at every touch point. His proven approach blends operational excellence with a refined sense of style. I’m proud to have him join our team as we disrupt the industry, stay ahead of the curve, and reimagine the fan experience with our signature premium flare.”

"I am thrilled to join VENU and contribute to this bold movement,” said Sutter. “What VENU is building—through its fan-owned model and commitment to premium, deeply intentional experiences—is unlike anything else in the industry. From the very start of my career, I’ve searched for an opportunity that aligns so closely with both my professional values and personal passion. I’m eager to roll up my sleeves, bring my experience to the table, and help push boundaries as we shape the future of entertainment and hospitality together."

Sutter is the third senior executive to join VENU’s leadership team in the past six months, reinforcing the Company’s commitment to scaling with proven industry talent to enhance fan engagement, expand into high-growth markets, and optimize operational performance. These strategic appointments are designed to strengthen VENU’s innovative revenue-generating capabilities, improve margin performance, and drive long-term shareholder value.

About Venu Holding Corporation

Venu Holding Corporation ("VENU") (NYSE American: VENU), founded by Colorado Springs entrepreneur and 2023 VenuesNow All-star, J.W. Roth, is a premier hospitality and live music venue developer dedicated to crafting luxury, artist-centric, experience-driven entertainment destinations. VENU’s campuses in Colorado Springs, Colorado, and Gainesville, Georgia, each feature Bourbon Brothers Smokehouse and Tavern, The Hall at Bourbon Brothers, and unique to Colorado Springs, Notes Eatery and the 9,570-seat Ford Amphitheater. Expanding with new multi-season Sunset Amphitheaters in Oklahoma and Texas, VENU’s upcoming large-scale venues will host between 12,500 and 20,000 guests, continuing VENU’s vision of redefining the premium live entertainment experience. Click here to view our company overview.

VENU has been recognized nationally by The Wall Street Journal, The New York Times, Denver Post, Billboard, VenuesNow, and Variety for its innovative and disruptive approach to live entertainment. Through strategic partnerships with industry leaders such as AEG Presents and NFL Hall of Famer and Founder of EIGHT Elite Light Beer, Troy Aikman, VENU continues to shape the future of the entertainment landscape. For more information, visit venu.live

Forward-Looking Statements

Certain statements in this press release constitute "forward-looking statements" within the meaning of the federal securities laws. Words such as "may," "might," "will," "should," "believe," "expect," "anticipate," "estimate," "continue," "predict," "forecast," "project," "plan," "intend" or similar expressions, or statements regarding intent, belief, or current expectations, are forward-looking statements. While the Company believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to us on the date of this release. These forward-looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including without limitation those set forth in the Company's filings with the SEC, not limited to Risk Factors relating to its business contained therein. Thus, actual results could be materially different. The Company expressly disclaims any obligation to update or alter statements whether as a result of new information, future events or otherwise, except as required by law.