Backblaze B2 Cloud Storage Scalable Application Keys Innovation Wins NAB Show 2025 Product of the Year

SAN MATEO, Calif.--(BUSINESS WIRE)--Backblaze, Inc. (Nasdaq: BLZE), the cloud storage innovator providing a modern alternative to traditional cloud providers, today announced they were the recipient of the National Association of Broadcasters (NAB) Show 2025 Product of the Year Award in the Cloud Computing and Storage category for the Scalable Application Keys feature released for their Backblaze B2 Cloud Storage platform.

Organizations managing feeds from large networks of cameras and devices can leverage Scalable Application Keys to upload data into B2 Cloud Storage with higher security and more easily. The feature allows media and security professionals to generate and refresh up to 10,000 unique data access keys per minute—enabling every camera, drone, IoT device, or endpoint that’s generating content to be provisioned with its own short-lived access keys.

“Scalable Application Keys extend Backblaze’s commitment to workflow security,” said Backblaze Chief Product Officer David Ngo. “Media teams often require interoperable, multi-platform workflows, device management protocols, and compliance requirements for footage retention. Scalable Application Keys allow for a 150x increase in the number of keys that can be generated and refreshed, enabling flexible and secure processes.”

As a result of technology advancement and market demand, organizations are deploying more cameras than ever before and holding on to that footage for longer, and with security threats and compliance requirements on the rise, there is a large focus on protecting original data. Early adopters of Backblaze B2 leveraging Scalable Application Keys include video surveillance platforms managing tens of thousands of cameras and privacy-focused photo and video applications.

About Backblaze

Backblaze is the cloud storage innovator providing a modern alternative to traditional cloud providers. We deliver high-performance, secure cloud object storage that customers use to develop applications, manage media, secure backups, build AI workflows, protect from ransomware, and more. Backblaze helps businesses break free from the walled gardens that traditional providers lock customers into, enabling them to use their data in open cloud workflows with the providers they prefer at a fraction of the cost. Headquartered in San Mateo, CA, Backblaze (NASDAQ: BLZE) was founded in 2007 and serves over 500,000 customers in 175 countries around the world. For more information, please go to www.backblaze.com.