Industry Veteran Richer Brings Retail Sales & Merchandising Analytics Expertise to SPAR Group

Now more than ever, brands and retailers need dynamic on-demand retail coverage to succeed in today’s ultra-competitive marketplace, says the experienced CPG and sales & marketing executive

TORONTO--(BUSINESS WIRE)--SPAR Group, a provider of sales, merchandising, marketing and distribution services, is expanding its leadership to better serve North America's brands and retailers with the hiring of Jean Richer as Vice President of Business Development. Richer reports to Niana Reid, General Manager - SPAR Canada, and will focus on using data analytics to help trading partners improve their overall on-shelf-availability to optimize sales performance.

“Jean is a committed and passionate leader with a proven track record in the CPG industry. He’s an excellent fit for SPAR as we move to leverage data analytics technology to more precisely target and then address retail merchandising opportunities and challenges for our clients,” said Reid.

Richer brings more than 30 years of experience in the extended retail value chain, building and leading national sales teams across multiple categories to developing trusted and long-standing relationships. He spent nearly a decade at Acosta, as Senior Vice President leading Strategic Business Development, and previously held senior management roles at Anheuser-Busch, Keurig Dr. Pepper, Lactalis, Newstrike Brands and Independent Distillers.

"SPAR’s retail field team is nothing short of extraordinary—their talent, dedication, and execution set the gold standard in the industry. Their deep understanding of stores, products, and merchandising execution is unmatched,” Richer said. “Now, we’re taking their effectiveness to the next level by equipping them with powerful, data-driven insights. With robust analytics delivering clear, concise directives, the SPAR team will be laser-focused on the highest-value activities at every call, every day—driving more sales and delivering the industry’s highest ROI for our brand customers and retail partners."

About SPAR Group, Inc.
SPAR Group is an innovative services company offering comprehensive merchandising, marketing and distribution solutions to retailers and brands. We provide the resources and analytics that improve brand experiences and transform retail spaces. We offer a unique combination of scale and flexibility with a passion for client results that separates us from the competition. For more information, please visit the SPAR Group’s website at https://sparcanada.ca/.