Pinnacle Tops the Nation in Service, Earns More Coalition Greenwich Best Bank Awards Than Any Other Firm

Pinnacle earns 30 awards from internationally recognized research firm

NASHVILLE, Tenn.--(BUSINESS WIRE)--Pinnacle Financial Partners, Inc. (Nasdaq/NGS: PNFP) has earned 30 Coalition Greenwich Best Bank awards, more than any other bank in the nation. These awards, formerly called the Greenwich Excellence and Greenwich Best Brand Awards, are given on a national and regional basis for service to small business and middle market clients.

“The invaluable research from Crisil Coalition Greenwich shows why Pinnacle clients continue to honor us with their loyalty and advocacy,” said M. Terry Turner, Pinnacle’s president, CEO and co-founder. “Our associates consistently overperform in the ways that matter most to clients. They offer distinctive service paired with effective advice to meet all the client’s needs while making it easy to do business. To be recognized as No. 1 for service is recognition that our people really are the very best in banking, and our firm brings them all together at a place where they love coming to work. It fulfills the vision we set at our founding 25 years ago: to be the best financial services firm and the best place to work in the Southeast.”

Pinnacle’s 30 Best Bank Awards represent clients’ feelings about their financial advisors and the firm as a whole. They’re split evenly between awards for small business banking and middle market, with eight of them regional and 22 national.

Crisil Coalition Greenwich, the awarding organization, is one of the top firms in the world for market research in financial services. For their awards program, they survey more than 25,000 business leaders to evaluate the service more than 500 banks from the clients’ point of view. Of those 500, just 32 have the distinctive quality required to earn Greenwich Best Bank Awards for middle market service and 34 for small business. Pinnacle earned awards in the following categories:

Pinnacle Financial Partners Best Bank Awards for Middle Market Banking

($10-500 million in sales)

• Best Bank – Overall Satisfaction
• Best Bank – Trust
• Best Bank – Values Long-Term Relationships
• Best Bank – Customer Service
• Best Bank – Ease of Doing Business
• Best Bank – Likelihood to Recommend
• Best Bank – Satisfaction with RM
• Best Bank – Advisory Capabilities of RM
• Best Bank – Satisfaction in CashManagement
• Best Bank – Ease of Making Payments
• Best Bank – Product Capabilities in Cash Management
• Best Bank – Satisfaction with RM (South Region)
• Best Bank – Satisfaction in Cash Management (South Region)
• Best Bank – Likelihood to Recommend (South Region)
• Best Bank – Overall Satisfaction (South Region)

Pinnacle Financial Partners Best Bank Awards for Small Business Banking

($1-10 million in sales)

• Best Bank – Overall Satisfaction
• Best Bank – Trust
• Best Bank – Values Long-Term Relationships
• Best Bank – Customer Service
• Best Bank – Ease of Doing Business
• Best Bank – Likelihood to Recommend
• Best Bank – Satisfaction with RM
• Best Bank – Advisory Capabilities of RM
• Best Bank – Satisfaction in Cash Management
• Best Bank – Ease of Making Payments
• Best Bank – Product Capabilities in Cash Management
• Best Bank – Satisfaction in Cash Management (South Region)
• Best Bank – Likelihood to Recommend (South Region)
• Best Bank – Overall Satisfaction (South Region)
• Best Bank – Satisfaction with RM (South Region

The research that determined these awards shows Pinnacle as a leading bank in multiple key drivers of satisfaction, including:

• Overall Satisfaction
• Each of Doing Business
• Bank You Can Trust
• Values Long-term Relationships

This is Pinnacle’s 14^th year of earning awards from Crisil Coalition Greenwich, formerly known as Greenwich Associates.

Pinnacle Financial Partners provides a full range of banking, investment, trust, mortgage and insurance products and services designed for businesses and their owners and individuals interested in a comprehensive relationship with their financial institution. The firm is the No. 1 bank in the Nashville-Murfreesboro-Franklin MSA, according to 2024 deposit data from the FDIC. Pinnacle is No. 11 on FORTUNE magazine’s 2024 list of 100 Best Companies to Work For® in the U.S., its eighth consecutive appearance and was recognized by American Banker as one of America’s Best Banks to Work For 12 years in a row and No. 1 among banks with more than $10 billion in assets in 2024.

The firm began operations in a single location in downtown Nashville, TN in October 2000 and has since grown to approximately $52.6 billion in assets as of December 31, 2024. As the second-largest bank holding company in Tennessee, Pinnacle operates in several primarily urban markets across the Southeast.

Additional information concerning Pinnacle, which is included in the Nasdaq Financial-100 Index, can be accessed at www.pnfp.com.