Buy with Prime to Expand with Upcoming adidas Online and In-App Launch

adidas.com and adidas app customers will soon enjoy the power of Amazon’s fulfillment network and the trust and recognition of Prime

Buy with Prime will enhance the sportswear brand’s online shopping experience through fast, free delivery, easy returns, and 24/7 shopper support

Prime members shopping on adidas.com and the adidas app can enjoy the familiar Prime shopping benefits they know and love starting Spring 2025

SEATTLE--(BUSINESS WIRE)--Amazon (NASDAQ: AMZN) today announced the expansion of its Buy with Prime service, a direct-to-customer (DTC) offering, to soon include adidas.com and the adidas app. For millions of U.S.-based Prime members, Buy with Prime is a benefit that unlocks even greater selection of popular brands beyond the Amazon store, in addition to the savings, convenience, and entertainment all in a single membership. With Buy with Prime, Prime members can shop directly from thousands of brands’ online stores using the shopping benefits they already know and love—including fast, free delivery, easy returns, and 24/7 shopper support.

Starting this Spring, shoppers can discover Prime eligible items on adidas.com and the adidas app and add them to their cart as usual. During checkout, shoppers will see an option to log into their Amazon account and verify their Prime membership. Once confirmed, they’ll finish checkout using one of adidas' various payment options. After the purchase is made, Amazon fulfills all Prime eligible items in the order. Post-purchase, Prime members can view, manage, and track their Buy with Prime orders from their Amazon account on Amazon.com, or their adidas order confirmation email.

“Expanding Buy with Prime to adidas.com and the adidas app is like lacing up a fresh pair of sneakers, it just feels right,” said Peter Larsen, vice president of Buy with Prime and Amazon Multi-Channel Fulfillment. “We’re excited to give Prime members the added convenience of using the shopping benefits they already know and love on adidas.com and the adidas app.”

Learn more and get early access at eTail West

Merchants attending eTail West 2025 in Palm Springs from February 24-27 are invited to visit the Buy with Prime booth (#104). At the event, brands can connect with Amazon representatives to learn more about how this fulfillment solution leverages Amazon’s network and expertise to pick, pack, ship, and deliver orders from channels beyond Amazon.com, including a merchant’s own website, other e-commerce marketplaces, and social media stores.

Shop from even more brands using Buy with Prime

Buy with Prime launched with the goal of helping DTC merchants overcome challenges with acquiring new shoppers and driving conversion by offering quick and reliable delivery, and increasing their long-term relationships with customers. The DTC offering continues to work with more brands across a number of categories, including Health & Wellness, Beauty & Grooming, Food & Beverage, Apparel & Accessories, Kids & Fur Babies, and Home & Garden. Notable brands include Laura Mercier, Steve Madden, Belkin, bareMinerals, BUXOM Cosmetics, Elizabeth Arden, Loops Beauty, Briogeo, HEYDUDE, IZOD, MrBeast, Carbone Fine Food, Truff, Betty Buzz, and more.

Buy with Prime powers e-commerce merchants on their own website

By leveraging the power of the Amazon fulfillment network and the trust and recognition of the Prime brand, Buy with Prime continues to focus on helping businesses grow by making it easy for them to offer fast, free delivery; easy returns; and 24/7 shopper support. Merchants also receive shopper order information, including email addresses for customer orders, which can be used to provide customer service and build direct relationships with shoppers. Buy with Prime has helped merchants increase shopper conversion, leading to an average 16% increase in revenue per shopper. The DTC offering has also helped reduce customer acquisition costs as 50% of Prime members are more likely to buy again from DTC sites that offer Prime shopping benefits and 95% of shoppers who’ve used Buy with Prime have indicated they’re likely to use it again.

Merchants interested in learning more about Buy with Prime can visit here.