REPLY: Retail Reply Enables a Mobile-First Shopping Experience for Vans’ Renewed London Store

TURIN, Italy--(BUSINESS WIRE)--Retail Reply, a Reply company specialising in technological solutions for the retail sector, partnered with Vans, the iconic brand of VF Corporation, to support the renewal of its flagship store in London, located on the renowned Oxford Street. This project marks another step forward in the partnership between Retail Reply and VF Corporation, established in 2018, and aims to redefine the in-store experience through cutting-edge technologies.

The renewed Vans store stands out not only for its distinctive architectural design, which features a central element dedicated to skateboarding, but also for its completely reimagined shopping model. With Retail Reply’s support, the store has eliminated traditional checkout counters, introducing a fully mobile system managed by sales assistants.

At the core of this mobile innovation lies the integration of “Tap to Pay” on iPhone, transforming the devices into fully functional payment terminals. Customers can complete their purchases quickly and securely, using physical cards, Apple Pay, or other digital wallets, creating a seamless and simplified shopping experience. Sales assistants can process contactless payments directly on their iPhones, removing the need for additional hardware or payment terminals.

Reopened to the public on 29 November 2024, the renewed store marks a significant milestone for Vans in adopting innovative mobile technologies.

Vans

Vans®, a VF Corporation (NYSE: VFC) brand, is the leading skateboarding and original action sports footwear, apparel, and accessories brand. Vans® authentic collections are sold in more than 100 countries through a network of subsidiaries, distributors, and international offices. Vans® has more than 2,000 retail locations globally including owned, concession and partnership doors. The Vans® brand inspires and empowers everyone to live "Off The Wall" embodying the youthful spirit of freedom, non-conformity, and relentless drive to push culture across action sports, music, art and design. www.vans.com

Reply

Reply [EXM, STAR: REY, ISIN: IT0005282865] specializes in the design and implementation of solutions based on new communication channels and digital media. As a network of highly specialized companies, Reply defines and develops business models enabled by the new models of AI, big data, cloud computing, digital media and the internet of things. Reply delivers consulting, system integration and digital services to organisations across the telecom and media; industry and services; banking and insurance; and public sectors. www.reply.com

Retail Reply

Retail Reply is the Reply Group Company supporting customers in the Retail, fashion and consumer sectors, in capitalising on the opportunities offered by the digital transformation and customer experience, in-store and online. With a specific range of skills focused on the design of IT architectures, store implementation, loyalty programme management solutions, the creation of online and mobile customer experiences, omnichannel implementation through microservice architecture and capacity-based planning, Retail Reply supports its customers throughout the entire transformation process, from the definition of the digital strategy, to its planning and all the way to the implementation of the solution. www.retail.reply.com