Circle K Offers Exclusive Access to New CELSIUS ESSENTIALS Variety

Fans can snag a free 16 oz. can on the Circle K app

CHARLOTTE, N.C.--(BUSINESS WIRE)--Circle K, the national convenience store chain, is bringing a new type of fuel to customers. Sparkling Watermelon Ice, one of the newest CELSIUS ESSENTIALS varieties, is now available exclusively at over 6,000 Circle K locations across the US and to celebrate its launch, America’s Thirst Stop is giving away more than 47,000 cans.

CELSIUS ESSENTIALS Sparkling Watermelon Ice boasts a bold flavor explosion, fusing juicy, ripe watermelons with an icy blast that will send shivers of deliciousness down your spine. The candy-inspired taste and essential aminos keep fans energized and ready to conquer the day.

“Circle K is all about keeping our customers fueled and on-the-go,” said Holly Pyzik, Head of Packaged Beverage for Circle K. “Whether you’re taking a cross-country road trip or preparing for a Monday morning meeting, you’ll always find what you need to stay energized and refreshed. We’re happy to continue our partnership with CELSIUS and have our customers try this exclusive flavor.”

Starting today, Circle K is giving fans the chance to try the new flavor for free. Just download the Circle K app and take a short quiz to claim the coupon for a free 16 oz. can, while supplies last.

“We’re always excited to introduce new innovation to our portfolio, and our ESSENTIALS line is CELSIUS’ take on more energy and bold flavor profiles,” commented Kyle Watson, CMO at CELSIUS. “We’re looking to explore more unique, impactful flavors for ESSENTIALS in 2025, all while delivering the extra energy boost that consumers crave. One of our latest flavors, Watermelon Ice, packs a delicious candy-like sweetness that we can’t wait for consumers to try.”

With Circle K’s endless beverage options, customers can easily find refreshment in an array of offerings to satisfy their thirst and enhance their beverage experience no matter the occasion.

Visit circlek.com/store-locator to find a Circle K location near you, and for more information on CELSIUS products, visit celsius.com.

About Circle K and Parent Company Couche-Tard

Couche-Tard is a global leader in convenience and mobility, operating in 31 countries and territories, with more than 16,800 stores, of which approximately 13,100 offer road transportation fuel. With its well-known Couche-Tard and Circle K banners, it is one of the largest independent convenience store operators in the United States and it is a leader in the convenience store industry and road transportation fuel retail in Canada, Scandinavia, the Baltics, as well as in Ireland. It also has an important presence in Poland and Hong Kong Special Administrative Region of the People's Republic of China and has recently expanded to Belgium, Germany, Luxembourg, and the Netherlands. Approximately 149,000 people are employed throughout its network.

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (Nasdaq: CELH) is the maker of energy drink brand CELSIUS®, a lifestyle energy drink born in fitness and a pioneer in the rapidly growing energy category. For more information, please visit www.celsiusholdingsinc.com.